Unforgotten Brands: Cello
The story of Cello, one of India's most beloved household brands, began with a modest factory in Goregaon, Mumbai, equipped with just seven machines and 60 workers. Initially focu…
Unforgotten Brands: Ceat Tyres
In the heart of Turin, Italy, a visionary named Virginio Bruni Tedeschi founded a company in 1924 that would go on to become one of the world's most recognisable tire brands. He c…
Categories Business
Unforgotten Brands: Chitale
When you bite into a crisp bakarwadi or savour a piece of mango burfi from Chitale Bandhu, you're not just enjoying a snack—you're tasting nearly a century of tradition, resilienc…
Unforgotten Brands: Medimix
More than five decades ago, when modern medicine was booming and Ayurveda was still met with hesitation, a green bar of soap quietly entered Indian households—and it has remained …
Unforgotten Brands: Chandrika Soap
In the 1940s, an Ayurvedic physician named C.R. Kesava Vaidyar was crafting something in the quiet town of Irinjalakuda, Kerala, soon become a household name—not just in India but…
Unforgotten Brands: Krackjack
In the heart of Vile Parle — long before it became one of Mumbai's bustling suburbs — stood a humble factory that would go on to shape India's snacking habits. This was the birthp…
Unforgotten Brands: Parle Monaco
When you reach for a pack of Parle Monaco, you’re not just grabbing a salted cracker — you’re reaching into a legacy that spans nearly a century. This humble biscuit, now a staple…
Why India’s Pet Care Industry is Going to Get Bigger
A few years ago, pet care in India was simple—homemade food, a bowl of milk, and maybe a quick visit to the vet when necessary. Fast forward to today, and pets are no longer just …
Categories Marketing
Why Gen Z in India Still Loves In-Store Shopping (Even in the Digital Age)
Despite being raised on smartphones, fast Wi-Fi, and one-tap shopping apps, India's Gen Z is unlikely to ditch brick-and-mortar stores anytime soon. They're embracing offline shop…
Categories Marketing
Why Empathetic Brands Win Long-Term Loyalty
Let's bust a myth right away: building a great brand isn't just about a snappy logo, a clever tagline, or a feel-good marketing campaign. Authentic branding goes much deeper—it's …
When “Negative” Brand Names Work in Your Favour
Most brands opt for safety by relying on familiar words, soft aesthetics, and positive associations. However, occasionally, brands that defy convention become the most memorable. …
Why the Best Brands Feel Like Relationships, Not Just Products- Spread Love
Why Some Brands Are More Than Just a Transaction
As marketers, we don't just want our customers to buy—we want them to believe. We want them to return, repeatedly, not just for…
Categories Marketing
From Overwhelmed to Outstanding: Navigating the Modern Brand Battlefield
Branding has taken on a complicated character in a world of endless campaigns, hashtags, and trending reels. Once rooted in simplicity, where a symbol or word was enough to spark …
Categories Marketing
How to Build a Brand That Feels Human—And Why It Matters More Than Ever
In today's digital-first landscape, where automation runs deep and polished ads flood our screens, the brands that truly stand out aren't always the most tech-savvy or data-rich. …