The global automotive industry is experiencing a seismic shift driven by technological innovation, changing consumer preferences, and geopolitical challenges. Often referred to as…
Many brands, alongside Nike (which announced recently as a part of the reset), are shifting their focus from performance marketing to brand building as part of a strategic reset. …
Dr Pepper, the iconic soft drink known for its distinctive flavour, has achieved a remarkable milestone by overtaking Pepsi to become the second most popular carbonated soft drink…
In the late 19th century, a new cigarette brand debuted: Silk Cut. Introduced in the 1890s, it promised sophistication and innovation. However, this early foray into the tobacco m…
In today's volatile social, economic, and political environment, organisations have emerged as critical pillars of trust. The Edelman Trust Barometer reveals that 75% of people gl…
Authentic Brands Group (ABG) has carved out a unique niche in the ever-evolving commerce landscape: reviving distressed and dormant brands to generate billions in revenue. The New…
In 2006, Nespresso partnered with Hollywood star George Clooney for its European advertising campaign. At the time, the coffee market was crowded with mass-market brands competing…
More and more Indian pet owners treat their animals like family members and are prepared to spend money to ensure their well-being and longevity. Functional supplements, which tar…
The paradox of people spending three hours shopping in a supermarket but refusing to wait five minutes at the billing counter can be explained through psychological factors, perce…
In the late 1980s, Intel faced an unexpected challenge: though its microprocessors were technologically superior, consumers needed to know their significance. Competitors were clo…
As pet obesity continues to rise, pet food companies have a unique opportunity to address this growing concern by learning from the human food industry. Drawing insights from how …
The latest project from Beyoncé and Levi's, a remake of the iconic 1985 commercial "Launderette," premiered, and critics had varied reactions to the campaign's cues to the past.
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Clove Oil in Indian Culture
Clove oil has been an integral part of Indian traditional medicine for centuries. Due to its antiseptic and antibacterial properties, it is primaril…
According to Albert Bandura's Social Learning Theory (SLT), published in the '60s, people pick up new habits, perspectives, and values only by seeing others around them. SLT empha…
