Marketing

People's familiarity with your brand has always been vital, but it is much more so now. When faced with a variety of options, it also has a significant impact on consumers' purcha…

When a brand wants to reposition itself in the market, it may do so by making deliberate changes to the packaging's look and function to reflect its new image, target demographic,…

When discussing brands, the phrases "bounded" and "unbounded" are used to describe how limited or limitless a brand's identity, reach, and products or services are. There are two …

VST An aspiring Bangalore businessman, Janab Mohammad Abdus Sattar, was convinced to visit the "City of Pearls" in the late 1920s by a Hyderabadi Vazir Sultan after he had alre…

A prosperous businessman's son was PalaniAppa Nadar. He had no interest in following in his father's, Kaliappa Nadar's, footsteps as a coffee and cardamom exporter. In contra…

One interesting aspect of human hearing is the Cocktail Party Effect, which occurs when people appear to tune out all other sounds in a busy room by concentrating on one particula…

Co-writer: Ravi Teja Mandapaka The trend of humanizing pets has been gaining momentum in recent years, and it's more than just a fad. The trend reflects a significant shift in …

In today's age of globalisation, multinational firms can link multiple cultures and markets via their worldwide reach. Global success, however, calls for a more sophisticated comp…

The direct marketing movement had its stars, and undoubtedly John Caples was one of the early ones. Caples was the genius behind the most famous direct mail marketing of all time,…

Adaptability is crucial for enduring brands for several reasons, as it allows them to navigate changes in the market, consumer behaviour, and industry trends. In a dynamic world, …

Discovering the Unexpected The original objective of the medical research study was to evaluate the efficacy of a novel angina medication, sildenafil, which was a chemical that…

Burger King intended to make its French fry eaters feel better about indulging. The chain introduced a new crinkle-cut french fry with about 30% fewer calories than a regular f…

The main offering of Cincinnati-based Kutol Products, which the McVickers founded in 1912, was a soft, malleable product for removing soot from wallpaper. By the turn of the tw…

Moov, a pain reliever ointment developed and marketed by Paras Pharmaceuticals, has been around since 1986. Iodex, manufactured by GlaxoSmithKline & Beecham, was the undisp…