Marketing

Each city has a few restaurant brands whose popularity doesn't seem to wane. Brands like Paragon in Kozhikode, Koshy's in Bangalore, Karim's in Delhi, Leopold in Mumbai, Flury's i…

Amazon wasn't the biggest online retailer once. Even in the fall of 2004, sales were restricted to certain categories Amazon was attacked on several fronts that year. Physical …

At $13.5 billion in 2014, Volkswagen spent more than any other firm on research and development, with a large portion of that sum going towards improving vehicle safety. The sa…

Brand voice is a way a brand's personality, values, and tone are consistently communicated to its audience. It includes the distinct ways in which a brand conveys its messages, wh…

An obvious example of innovation gone wrong is Apple's Newton MessagePad. When Apple introduced Newton in 1993, it was an unstable period after Steve Jobs departed from the busine…

Millions of people tune in year after year to see the spectacular halftime performance of the Super Bowl.  Performers during the Super Bowl have included some of the most …

Developed from data analysis, market research, and insights about your target audience, customer personas (also called buyer personas or marketing personas) are depictions of your…

Radheyshyam Goenka enrolled at Maheshwari Vidyalaya while he was in the fifth grade. Radheyshyam Agarwal was his junior by one year. Hariram Poddar, who was Agarwal's classmate an…

K. M. Mammen Mappillai was born in 1922. The Kandathil family had nine children in all, with him being the youngest of eight boys and one girl. His father ran a bank and the Manor…

When a brand's popularity, usefulness, and connection with consumers gradually decline, we say that it is fading. There are several ways this may show up: Declining Sales and …

Shaving products designed with women in mind were severely lacking in the marketplace. An opening presented itself for a new brand to enter the market since current products did n…

Time, legacy, nation of origin, workmanship, artificial, small series, illustrious clientele, etc. are all intangible aspects of uniqueness that the luxury strategy seeks to explo…

The heartwarming tale of a young girl's friendship with an animated dragon is the subject of the 2019 Christmas commercial, which John Lewis & Partners and Waitrose & Part…

To improve the perceived value and potential sales of a brand or product, it is common practice to include well-known ingredient brands into the mix. It is common practice…