Marketing

What do Whole Foods, Patanjali, Tesla, Royal Enfield, Durex, Nike, and Uniqlo have in common? Great brands don't just sell products—they create movements. They tap into cultura…

Some of the world's biggest brands don't sell unique products—they sell unique stories. Whether energy drinks, soap, or cereal, the best companies transform ordinary products into…

What do Ryanair, Dmart, Apple, McDonalds and others have in common? In a world where customers are inundated with options, the most intelligent businesses simplify the process …

What do Old Spice, Vespa, Gucci, Lego, Mountain Dew, Dettol, and others have in common? Even the most well-known brands encounter challenges. Sales drop, competition gets fierc…

In India, where shopping is as much about smart savings as it is about style and convenience, deals and discounts remain king. A recent survey of over 500 Indian consumers by some…

Upselling isn't just a Disney trick. Indian businesses have long excelled at turning low-cost products into high-value experiences, leveraging psychological triggers and consumer …

In an era of digital shopping, India’s retail landscape grapples with a growing challenge—product returns. With the rise of e-commerce and the increasing trend of ‘try before you …

Quality, performance, and innovation are the hallmarks of a great product. But in a crowded market, people don't just buy based on features—they buy based on emotions, needs, and …

Ranveer Allahbadia did it. So did Ankur Warikoo. And Joe Rogan, too. They all tapped into the power of podcasts to build massive communities and turn them into revenue-generati…

The endowment effect is a psychological phenomenon where people assign a higher value to things they own compared to similar items they do not own. This bias occurs because owners…

Ryan Reynolds isn't just a Hollywood actor—he's a masterful entrepreneur who has built a business empire by combining sharp instincts, clever branding, and a unique personality. U…

Winning a customer is challenging. But what separates excellent businesses from the rest is how they maximise the value of that hard-earned customer. The secret? Making sure that …

One name undoubtedly comes to mind when considering luxury watches: Rolex. Worn by Hollywood A-listers like Paul Newman and Brad Pitt and favoured by business moguls like Warren B…

How does a rugged travel mug designed for outdoor adventurers become a $750M cultural phenomenon embraced by influencers, teachers, and fitness enthusiasts? The Stanley Adventure …