Since the 1990s, Gillette, a subsidiary of Procter & Gamble, has been mailing razors to young men celebrating their 18th birthday. This year, the company has intensified its f…
To revitalize its brand perception and reconnect with Brazilian consumers during the holiday season, Coca-Cola launched a groundbreaking campaign in Brazil featuring a Black Santa…
Calvin Klein has a keen grasp of Twitter's engagement mechanics, which informs its strategy of mostly asking questions. Calvin Klein shook up their marketing strategy and unleashe…
Consider two people: one consistently fulfils promises and responds predictably, while the other is erratic and untrustworthy.
Imagine now how similar situations may play out i…
Oliver Brocato and Jake Lewin co-founded the aphrodisiac chocolate business Tabs, which is known for its dark chocolate that is said to increase performance. The brand achieved re…
In today’s increasingly global marketplace, smart brands use glocalization to grow their customer base in foreign markets. It makes sense considering that 56.2% of consumers said …
Many marketers are completely obsessed with their intended audience. They make an effort to learn their clients' habits and preferences, among many other details. Market research …
Men are starting to flaunt pearls. The participation of notable personalities like Harry Styles, Shawn Mendes, Sir Elton John, the Jonas Brothers, and Pharrell Williams highlights…
A niche strategy is a deliberate approach that targets a specific segment of the market with unique needs, preferences, and characteristics. Unlike broad-based marketing strategie…
Preserving the authenticity and relevance of a heritage brand demands a nuanced approach that harmonizes tradition with innovation. These venerable companies, steeped in tradition…
According to a report by the ADP Research Institute, workers worldwide were working an average of 9.2 hours of unpaid overtime each week. This trend of overworking has been on the…
According to the Cancer India Statistics report, breast cancer poses a significant health challenge in India, with a new diagnosis every four minutes among women. It is the most p…
Joseph S. Nye, Jr. coined the term "soft power" in international affairs in the 1980s to account for America's continued global dominance despite its seemingly dwindling military …
The foundation for effective strategic brand creation is naming and verbal identity. How about a well-known brand getting a new name? No one should ever take the choice to rebrand…
