Unforgotten Brands: KFC
How a gas station cook became a global icon in fried chicken
Humble Beginnings in Indiana
Harland David Sanders was born in 1890 on a modest farm near Henryville, Indiana. L…
Marketing
Unforgotten Brands – Wrigley’s
The Wrigley Story: How Soap, Salesmanship & Grit Built a Gum Empire
From Soap to the Streets of Chicago
In 1891, 29-year-old William Wrigley Jr stepped off a train in Ch…
Unforgotten Brands: KitKat
The story of KitKat reaches back further than most would expect — to 18th-century England. Around the late 1690s, a pastry cook named Christopher Cat gained popularity for his mut…
Unforgotten Brands: Toblerone- The Triangular Icon of Swiss Chocolate
From the cobbled streets of Bern to the global chocolate aisle, Toblerone has carved out a legacy as distinct as its triangular peaks. But beyond its sweet exterior lies a story l…
Turning Problems into Profits – How Brands Did It
Amazon. Zomato. Starbucks. Taj Hotels. Nike. American Airlines.
They all faced significant problems.
But instead of running, they used the problems to grow.
Let’s break i…
The Longer They Stay, The More They Pay
How Brands Master the Art of Engagement and Dwell Time
Getting people in is one thing.
Getting them to stay?
That's where the magic happens.
IKEA: Stay, Eat, Spend
…
Selling What’s Free: How Indian Brands Turn Water Into Gold
In a country where Nimbu Pani, Jaljeera, and coconut water are sold on every corner, brands have found a way to bottle the basics—and sell them at premium prices.
Here's how In…
Bold Stunts That Made Brands Unforgettable
Sometimes, a simple promise isn’t enough. You have to make a statement—one so bold that it leaves a lasting impression. Some brands went above and beyond to prove a point, doing s…
Winning in the Attention Economy: Tactics Break Through the Noise
In today's digital age, attention has become the most valuable currency. With endless content vying for people's focus, capturing and retaining attention is a formidable challenge…
Selling the Dream Before the Product: Creating Hype and Winning Customers
What do Liquid Death, Ola Electric, Tesla, Dropbox, Nothing, and Apple have in common? In the business world, creating excitement before the product even exists can often lead to …
Categories Marketing
The Power of Value Anchoring: How Brands Use Contrasts to Win Customers
Imagine walking into a store and seeing a $21,000 bottle of scotch just 90 feet away from a $1.50 hotdog. It sounds odd. Yet, it's a brilliant strategy that successful brands use …
Five Years Post-Pandemic: Has Indian Retail Adapted?
Five years after COVID-19 brought the world to a halt, the Indian retail landscape has experienced significant transformation. Stores are bustling, supply chains have stabilised, …
The Rise of Private Labels: How Retail Giants Are Winning the Game
Walmart just hit $200 billion. Aldi is at $97 billion. Costco does $82 billion.
But these aren't total sales.
This is just how much these giants make from selling their priv…
How Indian Gen Z is Transforming Shopping – And What It Means for the Next Generation
India’s Gen Z aren’t just changing shopping habits—they’re rewriting the rules of brand engagement. Unlike previous generations who relied on TV commercials, newspaper ads, and wo…