Most eCommerce businesses assume customer retention is about discounts or better targeting. But the real problem lies in experience design. If your customers aren't coming back, y…
Let's get one thing straight: Most e-commerce brands don't have a customer problem.
They have a discount problem disguised as a marketing strategy.
In the chase for conversi…
In today's digital-first landscape, your voice isn't just a branding element—it is your brand. But scroll through Instagram ads or e-commerce pages, and you'll likely experience d…
In today's fiercely competitive Direct-to-Consumer (DTC) landscape, simply having a superior product doesn't guarantee success. Some brands with average offerings consistently sel…
International luxury brands are in the midst of a cultural awakening — and India is at the heart of it. As India emerges as a significant player in global luxury consumption, bran…
For decades, global soft drink giants such as Coca-Cola, Pepsi, and Sprite have dominated the Indian market. But now, a desi disruption is fizzing up from the grassroots. From cum…
Branding Is More Than Just Marketing
In today's saturated marketplace, branding is no longer confined to clever logos, catchy slogans, or visually appealing campaigns. At its m…
To many, Hawkins is simply a brand of pressure cookers. But behind that everyday kitchen essential lies a legacy of resilience, vision, and innovation that has spanned over six de…
Many iconic brands hide a lesser-known origin story that plays a crucial role in their growth and emotional connection with customers. In this series, we explore such stories—peel…
Long before sleek EVs and flashy bikes ruled Indian roads, the early ’90s saw a humble two-wheeler capture the hearts of young Indians: the Bajaj Sunny. Lightweight, stylish, and …
In the early 1970s, India was on the cusp of transformation. Bicycles dominated the roads, and motorcycles were still a luxury for the affluent. In this backdrop, a visionary idea…
What Went Wrong for Kirana Stores
For decades, India's kirana stores were the backbone of the country's retail ecosystem. These humble neighbourhood shops thrived on personal r…
Not every holiday begins with ancient roots. Some holidays, such as Father's Day, emerged in recent history—not rooted in tradition but inspired by a compelling story.
Father's…
We've all heard it. The golden rule. The holy grail of business.
"The customer is always right."
Really?
Tell that to the waiter who was blamed for the fish being "too fi…
