Walk into any pet store today, and you'll be overwhelmed. Joint health treats. Gut wellness kibble. Anxiety-reducing supplements. Probiotic chews. Even daily multivitamins for dog…
There's a pattern hidden in plain sight across the world's most successful companies. Facebook didn't launch for everyone - it launched for 6,000 Harvard students. Amazon didn't s…
For decades, firms chased feature lists: lighter, faster, cheaper. But the competitive edge now belongs to experiences - the feelings, rituals and contexts that surround a product…
Some brands enter the market with a halo.
Others walk in carrying a suitcase full of history, criticism and public suspicion.
They may have faced a crisis (such as Volkswage…
Economists often say that when one thing becomes abundant, another becomes scarce. You see this everywhere: when information became free, attention became valuable. When mass prod…
Some brands win not because their products outperform everyone else, but because their story does.
You’ve seen this play out in real life.
A quirky, borderline pointless pro…
Digital disruption may be accelerating, but human habits evolve more slowly. Even after the upheavals of the pandemic, several consumer behaviours have not disappeared - they’ve r…
1. The Birth of a Revolution (1981–1990s)
When MTV (Music Television) launched in 1981, it didn’t just create a new TV channel- it created a cultural movement. With the slogan …
When the world feels noisy and uncertain, Indians are finding calm — and connection — in the company of their pets.
Across Indian cities today, the signs are everywhere — from …
In 2007, young designers in San Francisco — Brian Chesky, Nathan Blecharczyk and Joe Gebbia — were broke. A design conference had filled every hotel in the city, so they decided t…
How a watchmaker transformed into one of India’s most trusted lifestyle brands — blending design, technology, and emotion to define modern Indian aspirations.
Introduction: Fro…
In the mid-1950s, Procter & Gamble had a scientific breakthrough on its hands. Researchers at Indiana University, led by Dr Joseph Muhler and Dr William Nebergall, discovered …
The late 1970s were tough years for the United States Army.
The Vietnam War had left deep scars, and with the draft abolished, the country was adjusting to a new kind of milita…
In the mid-1980s, Isuzu found itself in a tight spot. The Japanese automaker had entered the American passenger-car market with sound engineering and solid reliability—but in a co…
