Marketing

The Heinz brand of tomato ketchup has some staggering market shares in some continents. In Europe, where the brand is well recognised and respected, it has an 80% market shar…

Dunlop Rubber started making condoms in Australia in the 1890s. Dunlop employee Eric Ansell purchased the condom manufacturing machinery in 1905 and went on to form Ansell Rubber.…

A plastic toy Fireman with a National battery in it, as a voice declares in Japanese that scaling a skyscraper is this year's National Neo High Top challenge. The toy plays h…

Commercials for Skittles have a long and glorious record of being both hilarious and delightfully offbeat. The Midas Touch, after the myth that served as inspiration for the co…

In 1985, Boase Massimi Pollitt (BMP) was selected to handle advertising for The Guardian, and during that time, the agency produced several remarkable campaigns. Scenario Th…

Businesses need to get rid of failed brands or businesses while doubling down on more promising ones, much as getting in shape involves reducing fat while growing muscle. Companie…

Are you aware of the true nature of the products or services that your consumers are buying from your business? Herein lies a clue: the product or service being offered is not the…

Several methods from economics and social psychology are included in marketing science. The effectiveness of any marketing plan may be boosted by taking advantage of people's habi…

Since I know a little about science, I can understand many of the scientific terms used to describe my pet's epilepsy medication. I observe individuals, especially in online forum…

Multiple organisations over the last decade have abandoned logos with shadows, textures, and features in favour of simplified, flat designs. As designers attempt to fit logos into…

An old friend contacted advertising professional Claude C. Hopkins in 1915 with a business proposition. His friend had found a fantastic product, he said, one that was certain to …

The 2015 ICC Cricket World Cup was just under a year away. And Star Sports wanted to make a big splash about it since it had the contract to showcase it. The internal creative …

Pepsi's market share gradually grew over Coke's in the '70s and '80s. In commercials, people always chose Pepsi, but real-life consumers also preferred the sweeter flavour. In 198…

As a brand manager, you could have to deal with various brands that fall under the same roof, each with its own identity, positioning, and target market. This is known as a brand …