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Marketing

Categories Marketing

Herd Behaviour – Keeping Up With The Joneses

Posted on April 24, 2023April 24, 2023by Vejay Anand
herd mentality
Herding is the process of getting a group of people to think and behave in harmony with one another via informal peer pressure rather than top-down command and control. Herd be…
Continue reading "Herd Behaviour – Keeping Up With The Joneses"
Categories Advertising, Marketing

Great Ads: Reebok – 25915 Days

Posted on April 22, 2023by Vejay Anand
Reebok-logo.png
The average lifespan is just 25,915 days, thus in honour of their bodies, Reebok is challenging its fans and followers with a campaign called "25,915 Days." The company's 2015 …
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Categories Advertising, Marketing

Apple – “Creativity Goes On” – Prolific Creative Activity During the Quarantine

Posted on April 22, 2023April 22, 2023by Vejay Anand
creativity-goes-on-video-thumb.jpg
"Creativity is just connecting things," Steve Jobs famously stated. He was especially praising how having a wide range of life experiences might inspire new ideas. Jobs believed t…
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Categories Marketing

Go Pro Awards – Brand Loyalty with User-Generated Content

Posted on April 16, 2023by Vejay Anand
go pro awards
This marketing strategy serves as a model for how to effectively use customer experiences. Provide incentives for customers to utilise and share their experiences with your produc…
Continue reading "Go Pro Awards – Brand Loyalty with User-Generated Content"
Categories Advertising, Marketing

Iconic Ads: Heineken – Worlds Apart

Posted on April 14, 2023April 20, 2023by Vejay Anand
heineken-worlds-apart
Over the three years prior to 2016, Heineken's UK sales increased healthily. But the beer industry was facing some serious difficulties. Still, Heineken only had a 2.5% ma…
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Categories Marketing

Barbie Doll Syndrome and Body Dysmorphic Disorder

Posted on April 9, 2023April 17, 2023by Vejay Anand
human barbie doll
Body dysmorphic disorder, sometimes known as "Barbie doll syndrome" or "Barbie syndrome," is characterized by an obsession with attaining an unrealistic ideal of beauty, such as t…
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Categories Marketing

The Fanta Rebrand – Getting More Playful

Posted on April 8, 2023April 10, 2023by Vejay Anand
old tp new fanta
Fanta has changed its logo, just like Pepsi and Sprite have, and the results are great. A redesigned wordmark and brighter colours make up the new worldwide brand identity for the…
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Categories Marketing

The Bottom Dollar Effect and the Dissatisfaction

Posted on April 7, 2023April 7, 2023by Vejay Anand
bottom dollar
The bottom-dollar effect indicates that if you give yourself Rs 10,000 a year to spend on new clothes, you would be less content with the last item you buy with that last remainin…
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Categories Advertising, Business, Marketing

Creation of Halitosis and the Success of Listerine

Posted on April 7, 2023April 7, 2023by Vejay Anand
listerine heritage
Humans have not had the best of breaths for years, and it has been shown that even in ancient times, people have attempted to address this issue. For instance, the Egyptians devel…
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Categories Marketing

The Ikea & Idli Batter Connection

Posted on April 2, 2023April 3, 2023by Vejay Anand
idli batter
The term "IKEA Effect" refers to the phenomenon wherein a product's perceived worth rises after it has been assembled or prepared by the buyer (even if it is partial) Other pro…
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Categories Advertising, Marketing

The Product Placement Evolution

Posted on March 30, 2023March 30, 2023by Vejay Anand
Katrina_Kaif_Classic bullet
Do you recall Katrina Kaif riding a Royal Enfield Bullet in the movie Zindagi Na Mile Dobara? While the term "product placement" may seem modern, it has a long history. Famous …
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Categories Marketing

Angostura Bitters – And The Oversized Label

Posted on March 30, 2023March 30, 2023by Vejay Anand
Angostura Bitters
When people think of cocktail bitters, they automatically think of Angostura. Although Angostura is a household name, the brand itself retains an air of mystery. To begin, the …
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Categories Marketing

The Pepsi Rebrand – Backward & Forward

Posted on March 29, 2023March 29, 2023by Vejay Anand
pepsi new logo
Companies like Nokia and Burberry have undergone dramatic rebranding efforts in 2023. Pepsi has updated its logo for the first time since 2008, and it's back to the future The …
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Categories Business, Marketing

Athletic Brewing – The Successful Non-Alcoholic Beer

Posted on March 25, 2023March 25, 2023by Vejay Anand
Athletic_Brewing_Company_Logo
Bill Shufelt earned his bachelor's degree in economics in 2005 and was a healthcare stock trader with Knight Capital in Jersey City. The billionaire Steve Cohen of Point72, a hedg…
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