Marketing

Spotify debuted in India in 2019. The company's goal was to provide customers with highly tailored, localised and contextualised experiences which were personal While Spot…

You could claim prescience about the winning side in a cricket match after seeing them win. In the course of their education, many high school and university students fall victim …

If you've ever taken pizza to go, you may have seen a little table made of plastic called a "pizza saver" tucked away within the delivery box at the centre. IKEA, in conjunction w…

There are hundreds of improvements to running shoes that are provided to the market each year. Every once in a while, one of these upgrades offers a unique selling proposition. Th…

There were several issues with Burger King. Its mobile presence needed an overhaul to keep up with the growing popularity of mobile ordering, which was expected to be a …

Incredibly, this menu has both the "best burger" and the "best fries"! On the same menu as the "best fries" is the "best burger"?Inconceivable, but not THAT improbable! In 2…

As smart gadgets have changed and gotten better, their use has grown quickly. Smart gadgets make it possible to do a lot of different things at the same time. This makes it pos…

The ALS Ice Bucket Challenge started as a fundraiser effort, but it rapidly became an Internet phenomenon and helped raise millions of dollars for the ALS Association, which funds…

The luxury industry is an unusual one to work in. 'quality above quantity' and 'luxury is scarcity' are adages often bandied around. Two different luxury German automakers are …

Laying a new road, for example, is a spectacular but ultimately unproductive project that politicians often specialise in. Such behaviour creates the illusion that something is be…

In 1883, a printer in Cheyenne, Wyoming, US, working on a conventional telephone directory, ran out of white paper, so he used yellow paper instead. This is the origin of the "Yel…

Dewayne Douglas, an assistant football coach at the University of Florida, met with a group of university scientists at the start of the 1965 summer season to discuss the bad impa…

The colourful LEGO bricks are instantly recognizable. Children construct unique, dynamic structures out of interlocking shapes, whether they follow a predetermined pattern or not.…

Mattel boasts they have "the market's most diverse doll line." Mattel is expanding its inclusive and diverse doll range with the introduction of a Barbie who has Down syndrome. …