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General

Categories General

Occam’s Razor – Keep It Simple

Posted on June 9, 2022June 9, 2022by Vejay Anand
Occams Razor
If Occam's Razor conjures thoughts of shaved faces and shaving foam, you're not too far off the mark. The "rule of parsimony," or Occam's Razor, is a philosophical instrument for …
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Categories General

The Pygmalion Effect – Rising Expectations

Posted on June 5, 2022June 6, 2022by Vejay Anand
the-pygmalion-effect-latest-research-1
You are getting started on a new project. Your boss visits you and tells you that he's looking forward to seeing the finished product since he's certain that you'll do a great job…
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Categories General

Crazy New Ideas – Acceptance – Why and Why Not?

Posted on June 4, 2022June 6, 2022by Vejay Anand
crazy idea
Great things start from great ideas. Most people first reject an idea that seems outlandish, but with time, it becomes the norm. It's reasonable to say that the vast majority o…
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Categories Business, General

Are Price, Quality, & Convenience USPs Anymore?

Posted on May 24, 2022June 1, 2022by Vejay Anand
Excellent Chewy Customer Service
Obtaining value from a product or service has historically required making certain sacrifices in order to meet certain criteria. If I want to spend the least amount of money, I ha…
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Categories General

Overton Window – How Politicians Are Impacted

Posted on May 19, 2022May 19, 2022by Vejay Anand
The Overton window was once considered a niche concept in academic political science. However, it has emerged as a key concept that is used to explain the rise of Donald Trump and…
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Categories Business, General

The Lindy Effect

Posted on May 18, 2022May 19, 2022by Vejay Anand
There is a lot of noise in the world. In a world where there is a lot of digital information, it is getting harder and harder to find the signal, also called important content, th…
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Categories General

Yeh Dil Maange More! Swalpa Adjust Madi! – Why We Mix Two Languages

Posted on May 6, 2022May 10, 2022by Vejay Anand
If you are in Bangalore, you cannot miss out on the ‘adjust’ bit. And the phrase from Pepsi is still used. What’s so special about it! The use of two languages in one sentence. …
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Categories General

Pilot Lessons – Aviate, Navigate, Communicate

Posted on April 26, 2022by Vejay Anand
The classic rhyming phrase is well-known to anyone who has ever flown. Piloting an aeroplane safely is about these three words When it comes to emergencies, this is the standar…
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Categories General, Marketing

Customer Service is for Profits – not Costs

Posted on April 24, 2022April 24, 2022by Vejay Anand
Nordstorm, Chewy, Patagonia, and ZapposCustomer service is the one great trait they all have in common! Chewy doesn’t use an IVR (interactive voice response) system, and 9…
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Categories Business, General

Data Analytics in Player Transfers & Contracts

Posted on April 18, 2022April 18, 2022by Vejay Anand
Former Manchester United star Memphis Depay left the club in 2017 after only two seasons. Louis Van Gaal, had brought him to United from PSV Eindhoven. He couldn't meet the lofty …
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Categories Business, General, Marketing

Brandless & Branded- No Name

Posted on April 12, 2022April 13, 2022by Vejay Anand
It was a difficult time for the Canadian economy in the 1970s. With such significant inflation, consumers were forced to spend a larger portion of their income on essentials like …
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Categories Business, General

The Cobra Effect Or Perverse Incentives

Posted on April 9, 2022April 11, 2022by Vejay Anand
During colonial rule, there was a problem with deadly cobras in Delhi. In response to the issue, the British government decided to act. To encourage people to kill cobras, the gov…
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Categories Business, General

Why Spotify Got A Great Deal With Barcelona

Posted on March 24, 2022March 25, 2022by Vejay Anand
Barcelona’s financial difficulties have been widely documented. Last year alone, the club lost almost $530 million, and they owe more than $1.5 billion. Lionel Messi left for PSG …
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Categories General, Marketing

The Cup Is Mine – Why Starbucks Puts Customers’ Names on the Cups

Posted on March 24, 2022March 24, 2022by Vejay Anand
Starbucks has been handing out cups with the customer's name on them for what seems like an eternity. It's a commonly held belief that Starbucks has personalised its customers' dr…
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