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General

Categories General

Nirma – The Success of A Detergent

Posted on August 17, 2022August 17, 2022by Vejay Anand
nirma girl
The son of a modest farmer and a science graduate, Karsanbhai Patel first worked as a lab technician at New Cotton Mills, Ahmedabad. The New Cotton Mills was owned by the Lalbhai …
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Categories General

Fabindia – India with a Contemporary Touch

Posted on August 15, 2022August 31, 2022by Vejay Anand
fabindia logo
John Bissel had Hartford roots; his grandfather was the President of Hartford Fire & Life Insurance Company. John attended the Brooks School in North Andover and then graduate…
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Categories General

Rooh Afza – The Refresher

Posted on August 11, 2022February 3, 2023by Vejay Anand
rooh afza
Hakeem Muhammad Kabeeruddin formulated Rooh Afza in 1906 in Ghaziabad and introduced by Hakim Hafiz Abdul Majeed in Old Delhi, India. Hakim Hafiz Abdul Majeed set out to develo…
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Categories General

Amrutanjan – The History and Its Tryst with Independence

Posted on August 9, 2022August 9, 2022by Vejay Anand
Amrutanajan yellow pack
Kasinathuni Nageswara Rao was born in the Krishna district of Andhra Pradesh in 1867. After finishing his elementary education at his birthplace, he moved to Madras to gradua…
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Categories General

Unforgotten Brands: Boroline – The Symbol of Independence

Posted on August 8, 2022May 30, 2024by Vejay Anand
boroline pack
To treat their children's cuts, cracked lips, and rough skin and infections, generations of Bengali families have relied on Boroline, a scented cream that has a long history of us…
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Categories General

Parachute – And the Success of the Brand

Posted on August 7, 2022August 9, 2022by Vejay Anand
parachute coconut oil
Kanchi Morarji, hailing from Kutch in Gujarat, started this business in 1862. Later, he included his nephew, Vallabhdas, as a partner. The commission agency of Morarji and Vallabh…
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Categories General

The History of Frequent Flyer Programs

Posted on August 5, 2022August 5, 2022by Vejay Anand
frequent-flyer
As early as the 1950s and 1960s, numerous airlines began keeping track of customers and their travel habits. As a result of the 1978 Airline Deregulation Act, airline marketing…
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Categories General

Nalli Silks – A Household Name for Silks

Posted on August 4, 2022by Vejay Anand
nalli logo
Nalli Chinnasami Chetty was born in Kanchipuram, Tamil Nadu. His ancestors were from Nalli, Andhra Pradesh, and had relocated to Kanchipuram. Since the fifteenth century, textiles…
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Categories General

Old Monk – The Monk Who Sold A Rum

Posted on July 31, 2022August 1, 2022by Vejay Anand
Old monk
Edward Abraham Dyer, an entrepreneur from Scotland, established a brewery in 1843. (who also happened to be the father of Colonel Reginald Dyer, who oversaw the unfortunate massac…
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Categories General

Bubble Wrap – The Popping Star

Posted on July 26, 2022July 26, 2022by Vejay Anand
bubble_wrap_main
The year was 1957, and Alfred Fielding, a mechanical engineer with a machine shop business in Hawthorne, New Jersey, and Marc Chavannes, a Swiss chemical engineer, were attem…
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Categories General

The Experience in a “Digital Experience Economy”

Posted on July 23, 2022July 23, 2022by Vejay Anand
virtual digital experience
I am a big proponent of the Experience Economy, a concept suggested by Pine and Gilmour in a 1997 article in the Harvard Business Review. As enterprises progressed through several…
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Categories General

How Doritos Was Created at Disneyland

Posted on July 19, 2022July 19, 2022by Vejay Anand
doritos
In Disneyland’s Frontierland, there was a Mexican restaurant called Casa de Fritos (later called Casa Mexicana and then renamed Rancho del Zocalo Restaurante). Several of the p…
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Categories Advertising, General

Iconic Posters: Westinghouse – We Can Do It

Posted on July 16, 2022July 16, 2022by Vejay Anand
We can do it
During World War II, an American graphic designer, J. Howard Miller created posters for Westinghouse Electric's internal War Production Coordinating Committee in 1942, and they we…
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Categories General

Traffic Jams for No Apparent Reason

Posted on July 14, 2022July 15, 2022by Vejay Anand
traffic jam
While driving along in a car, on a road, you come upon a large number of stopped vehicles. There are no apparent breakdowns, no accidents, and nothing else to explain this. You're…
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