General

Edward Abraham Dyer, an entrepreneur from Scotland, established a brewery in 1843. (who also happened to be the father of Colonel Reginald Dyer, who oversaw the unfortunate massac…

The year was 1957, and Alfred Fielding, a mechanical engineer with a machine shop business in Hawthorne, New Jersey, and Marc Chavannes, a Swiss chemical engineer, were attem…

I am a big proponent of the Experience Economy, a concept suggested by Pine and Gilmour in a 1997 article in the Harvard Business Review. As enterprises progressed through several…

In Disneyland’s Frontierland, there was a Mexican restaurant called Casa de Fritos (later called Casa Mexicana and then renamed Rancho del Zocalo Restaurante). Several of the p…

During World War II, an American graphic designer, J. Howard Miller created posters for Westinghouse Electric's internal War Production Coordinating Committee in 1942, and they we…

While driving along in a car, on a road, you come upon a large number of stopped vehicles. There are no apparent breakdowns, no accidents, and nothing else to explain this. You're…

If Occam's Razor conjures thoughts of shaved faces and shaving foam, you're not too far off the mark. The "rule of parsimony," or Occam's Razor, is a philosophical instrument for …

You are getting started on a new project. Your boss visits you and tells you that he's looking forward to seeing the finished product since he's certain that you'll do a great job…

Great things start from great ideas. Most people first reject an idea that seems outlandish, but with time, it becomes the norm. It's reasonable to say that the vast majority o…

Obtaining value from a product or service has historically required making certain sacrifices in order to meet certain criteria. If I want to spend the least amount of money, I ha…

The Overton window was once considered a niche concept in academic political science. However, it has emerged as a key concept that is used to explain the rise of Donald Trump and…

There is a lot of noise in the world. In a world where there is a lot of digital information, it is getting harder and harder to find the signal, also called important content, th…

If you are in Bangalore, you cannot miss out on the ‘adjust’ bit. And the phrase from Pepsi is still used. What’s so special about it! The use of two languages in one sentence. …

The classic rhyming phrase is well-known to anyone who has ever flown. Piloting an aeroplane safely is about these three words When it comes to emergencies, this is the standar…