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General

Categories Business, General

Unforgotten Brands: Liberty Shoes

Posted on August 14, 2024September 18, 2024by Vejay Anand
Liberty-Shoes
In India, the upper classes, particularly men, largely viewed the wearing of any footwear as a privilege. This view, which persisted for a long time, further deepened the gap betw…
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Categories Business, General

Unforgotten Brands: Saravana Bhavan

Posted on May 12, 2024May 12, 2024by Vejay Anand
saravana Bhavan.png
The hamlet of Punnaiyadi in the Indian state of Tamil Nadu is the site of Pitchai Rajagopal's birth on August 5, 1947. His mom, Mani Ammal, stayed at home while his dad, Pitchai N…
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Categories Business, General

Unforgotten Brands: Aachi Masala

Posted on April 19, 2024April 19, 2024by Vejay Anand
aachi logo
A.D. Padmasingh Isaac's journey from a humble upbringing in Tamil Nadu's Nazareth town to the founder of Aachi Group, one of India's leading spice companies, is a remarkable tale …
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Categories Business, General

Unforgotten Brands: Nilgiris

Posted on April 3, 2024April 3, 2024by Vejay Anand
nilgiris logo
Muthuswamy Mudaliar's journey from a humble mail runner in colonial India to the founder of Nilgiri Dairy Farm Ltd., one of India's most renowned dairy brands, is a testament to r…
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Categories Advertising, General

Unforgotten Brands: Campa Cola

Posted on April 3, 2024April 3, 2024by Vejay Anand
campa cola
When it came to colas in India, Coca-Cola was unrivalled until 1977. Coca-Cola had to reveal its secret recipe due to new protectionist regulations that year, which put severe lim…
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Categories Business, General

Business Scaling With Market Expansion Theory

Posted on March 31, 2024March 31, 2024by Vejay Anand
market expansion
Apple has scaled its business and expanded its market reach through the successful use of technology, product innovation, and distribution channels. Business development and scala…
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Categories Business, General

How NASA Made Tang Popular

Posted on March 13, 2024March 13, 2024by Vejay Anand
tang usa
The original creators of Tang in 1957 were William Mitchell and William Bruce James, two culinary scientists working for General Foods. Mitchell also invented some well-known Amer…
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Categories Business, General

Taylor Swift: Musician – Excellent; Businesswoman – Par Excellence

Posted on March 11, 2024March 21, 2024by Vejay Anand
Singapore had Taylor Swift. Ticket costs range from $328 to $500 (not including fees) for a single day's worth of performances, given that each show lasts three and a half hour…
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Categories General

The Implications of Power Distance Index

Posted on March 5, 2024March 18, 2024by Vejay Anand
power distance
As part of his framework for analysing cultural differences in societies and organisations, Dutch social psychologist Geert Hofstede created the Power Distance Index (PDI) as a cu…
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Categories Business, General, Marketing

Unforgotten Brands: MRF

Posted on February 16, 2024February 23, 2024by Vejay Anand
MRF
K. M. Mammen Mappillai was born in 1922. The Kandathil family had nine children in all, with him being the youngest of eight boys and one girl. His father ran a bank and the Manor…
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Categories Advertising, Business, General

The Uneasy Truce: Google Search on Apple Products

Posted on February 1, 2024February 1, 2024by Vejay Anand
google on iphone
Safari on Macs, iPads, and iPhones uses Google as its default search engine, and Google pays Apple billions of dollars a year to keep it that way. Google reportedly paid Apple "ar…
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Categories Business, General

The Flywheel Effect: Self Propelling

Posted on January 31, 2024January 31, 2024by Vejay Anand
flywheel
In corporate strategy, the flywheel effect refers to a series of actions that, once initiated, tend to increase speed and provide an ongoing positive feedback loop. This symbolic …
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Categories Business, General

Unforgotten Brands: Sosyo

Posted on January 15, 2024January 15, 2024by Vejay Anand
sosyo
Abbas Abdul Rahim Hajoori and Mohsin A. Hajoori,  Dawoodi Bohra brothers, began the business in 1923 to fulfil refill orders for VIMTO, a British soft drink manufacturer. Mohsin H…
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Categories General, Marketing

The Cocktail Party Effect

Posted on January 14, 2024January 14, 2024by Vejay Anand
cocktail party effect
One interesting aspect of human hearing is the Cocktail Party Effect, which occurs when people appear to tune out all other sounds in a busy room by concentrating on one particula…
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