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General

Categories Business, General

Birkenstock – Ugly to Iconic

Posted on September 27, 2024November 25, 2024by Vejay Anand
Birkenstock - A once-niche product became a worldwide fashion sensation by capitalising on cultural changes, trends, and authenticity, as shown in its meteoric climb to fame. Desp…
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Categories Business, General

Tupperware: The Demise Of An Icon

Posted on September 19, 2024September 19, 2024by Vejay Anand
Tupperware Brands, once a household name and a symbol of innovation in food storage, has struggled in recent years, leading to reports that it plans to file for bankruptcy. The de…
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Categories Business, General

Downturns Lead to Innovations

Posted on September 17, 2024September 18, 2024by Vejay Anand
History has repeatedly demonstrated that periods of economic downturn or crisis can often spur creativity and innovation, leading to the emergence of transformative technologies a…
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Categories General, Marketing

Films – Reflecting Society’s Dynamics

Posted on September 16, 2024September 18, 2024by Vejay Anand
Films have always been a mirror to society, reflecting the changing expectations, desires, and struggles of the common man. In India, Bollywood has consistently adapted to the cou…
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Categories Business, General

Darth Vader & Leadership Lessons

Posted on September 14, 2024September 18, 2024by Vejay Anand
Viewing Darth Vader—one of the most famous villains in film history—from a business perspective can teach us several lessons about leadership, group dynamics, and individual growt…
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Categories Business, General, Marketing

Unforgotten Brands: Nirodh

Posted on August 25, 2024September 18, 2024by Vejay Anand
nirodh-logo
India faced the twin crises of extreme poverty and rapid population growth sixty years ago, in the 1960s. In 1964, the country's population was around 470 million, expanding frigh…
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Categories Business, General

Unforgotten Brands: Malabar

Posted on August 21, 2024November 25, 2024by Vejay Anand
malabar-logo
When MP Ahammed was born, his father, a farmer, was well-known in his hometown of Karayad and had already reached the age of 60. He was the youngest of six children and the only s…
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Categories Business, General

Unforgotten Brands: Liberty Shoes

Posted on August 14, 2024September 18, 2024by Vejay Anand
Liberty-Shoes
In India, the upper classes, particularly men, largely viewed the wearing of any footwear as a privilege. This view, which persisted for a long time, further deepened the gap betw…
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Categories Business, General

Unforgotten Brands: Saravana Bhavan

Posted on May 12, 2024May 12, 2024by Vejay Anand
saravana Bhavan.png
The hamlet of Punnaiyadi in the Indian state of Tamil Nadu is the site of Pitchai Rajagopal's birth on August 5, 1947. His mom, Mani Ammal, stayed at home while his dad, Pitchai N…
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Categories Business, General

Unforgotten Brands: Aachi Masala

Posted on April 19, 2024April 19, 2024by Vejay Anand
aachi logo
A.D. Padmasingh Isaac's journey from a humble upbringing in Tamil Nadu's Nazareth town to the founder of Aachi Group, one of India's leading spice companies, is a remarkable tale …
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Categories Business, General

Unforgotten Brands: Nilgiris

Posted on April 3, 2024April 3, 2024by Vejay Anand
nilgiris logo
Muthuswamy Mudaliar's journey from a humble mail runner in colonial India to the founder of Nilgiri Dairy Farm Ltd., one of India's most renowned dairy brands, is a testament to r…
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Categories Advertising, General

Unforgotten Brands: Campa Cola

Posted on April 3, 2024April 3, 2024by Vejay Anand
campa cola
When it came to colas in India, Coca-Cola was unrivalled until 1977. Coca-Cola had to reveal its secret recipe due to new protectionist regulations that year, which put severe lim…
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Categories Business, General

Business Scaling With Market Expansion Theory

Posted on March 31, 2024March 31, 2024by Vejay Anand
market expansion
Apple has scaled its business and expanded its market reach through the successful use of technology, product innovation, and distribution channels. Business development and scala…
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Categories Business, General

How NASA Made Tang Popular

Posted on March 13, 2024March 13, 2024by Vejay Anand
tang usa
The original creators of Tang in 1957 were William Mitchell and William Bruce James, two culinary scientists working for General Foods. Mitchell also invented some well-known Amer…
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