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General

Categories Advertising, Business, General, Marketing

Unforgotten Brands: Mountain Dew

Posted on April 27, 2025April 27, 2025by Vejay Anand
While America was busy shaping history through wars, revolutions, and new technologies, a tangy, neon-green beverage was quietly making waves on its own, carving out a vibrant leg…
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Categories Business, General, Marketing

Unforgotten Brands: Nutrine

Posted on April 24, 2025April 24, 2025by Vejay Anand
From a small-town candy shop to a national legacy built on values, vision, and vanilla toffees. A Family's Dream Begins in Chittoor (1952) In 1952, a new chapter in India's …
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Categories Advertising, Business, General, Marketing

Unforgotten Brands: KFC

Posted on April 24, 2025April 24, 2025by Vejay Anand
How a gas station cook became a global icon in fried chicken Humble Beginnings in Indiana Harland David Sanders was born in 1890 on a modest farm near Henryville, Indiana. L…
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Categories Business, General

Unforgotten Brands: Pizza Hut

Posted on April 23, 2025by Vejay Anand
From a small Kansas storefront to dining tables around the world The Humble Beginnings (1958) In the summer of 1958, two college brothers—Dan and Frank Carney—took a leap of…
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Categories Advertising, Business, General, Marketing

Unforgotten Brands – Wrigley’s

Posted on April 22, 2025May 8, 2025by Vejay Anand
The Wrigley Story: How Soap, Salesmanship & Grit Built a Gum Empire From Soap to the Streets of Chicago In 1891, 29-year-old William Wrigley Jr stepped off a train in Ch…
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Categories Advertising, Business, General, Marketing

Unforgotten Brands: KitKat

Posted on April 20, 2025April 29, 2025by Vejay Anand
The story of KitKat reaches back further than most would expect — to 18th-century England. Around the late 1690s, a pastry cook named Christopher Cat gained popularity for his mut…
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Categories Business, General, Marketing

Unforgotten Brands: Toblerone- The Triangular Icon of Swiss Chocolate

Posted on April 20, 2025April 20, 2025by Vejay Anand
From the cobbled streets of Bern to the global chocolate aisle, Toblerone has carved out a legacy as distinct as its triangular peaks. But beyond its sweet exterior lies a story l…
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Categories Business, General

Unforgotten Brands – Cadbury

Posted on April 20, 2025by Vejay Anand
It all began on March 4th, 1824, when John Cadbury opened a small grocery store in the heart of Birmingham. Little did anyone know that this humble shop would lay the foundation f…
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Categories General

Unforgotten Brands – Chiclets

Posted on April 9, 2025April 9, 2025by Vejay Anand
Ancient Origins Long before shiny packs of chewing gum lined store shelves, the ancient Mayans and Aztecs were already indulging in nature's original gum—chicle, a sticky sap h…
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Categories General, Marketing

Ryan Reynolds: Turning Star Power into Business Gold

Posted on February 5, 2025by Vejay Anand
Ryan Reynolds isn't just a Hollywood actor—he's a masterful entrepreneur who has built a business empire by combining sharp instincts, clever branding, and a unique personality. U…
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Categories Business, General

Unforgotten Brand: Promise Toothpaste

Posted on December 11, 2024December 14, 2024by Vejay Anand
Clove Oil in Indian Culture Clove oil has been an integral part of Indian traditional medicine for centuries. Due to its antiseptic and antibacterial properties, it is primaril…
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Categories General, Marketing

Learning by Watching: Unlocking the Power of Social Learning Theory

Posted on December 10, 2024December 10, 2024by Vejay Anand
According to Albert Bandura's Social Learning Theory (SLT), published in the '60s, people pick up new habits, perspectives, and values only by seeing others around them. SLT empha…
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Categories General, Marketing

Who Are We? Understanding the Power of Social Identity Theory

Posted on December 9, 2024December 19, 2024by Vejay Anand
Henri Tajfel and John Turner proposed the concept in the 1970s. It describes how individuals get their sense of self from the organisations to which they belong. This theory sugge…
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Categories General, Marketing

The Silent Witness: Unmasking the Power of the Bystander Effect

Posted on December 8, 2024December 8, 2024by Vejay Anand
People are less inclined to assist victims or step in during an emergency if other people are around, a phenomenon known as the Bystander Effect. As the number of onlookers grows,…
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