General

Facebook's reputation has been tarnished as a result of the Cambridge Analytica data breach and the information made public by whistle-blower Frances Haugen. They have increased s…

Google, Meta (Facebook, Instagram) and Amazon are just a few of the technology platform companies that are dominating the businesses they operate in. The core of their business is…

It was a 60-second television ad that shook up American politics forever on September 7th, 1964. Counting the daisy petals was a 3-year-old girl in a plain frock who had plucked i…

This is perhaps the most renowned pointing finger in history. Over a hundred years after it was created, the image of the British war minister Lord Kitchener unsettlingly point…

The "I Love New York Logo"—consisting of an upper-case "I," a red heart symbol, and then the upper-case letters "N" and "Y," set in the rounded slab serif typeface The American Ty…

This is a phrase that originated in the United Kingdom and has since spread across the globe. Posters, mugs, tea towels, and headlines all feature the phrase. The Ministry of I…

During the pandemic, people turned to their pets for company and playmates more than ever last year as they nested at home. As you may be aware, pet industry trends often mirro…

Availability & Distribution For many years, pet care products were available at Pet storesIn a situation completely unique to India – stores in Vet clinics. Most of t…

As various demographic trends play out, India continues to evolve, bringing new developments and consequences into our daily lives. Some of these trends have an effect on the b…

In 1997 Steve Jobs had come back to Apple as interim CEO. And he was looking at changes. And in advertising too. Before being sacked by John Sculley at Apple, Chiat/Day was the…

Malcolm Purcell McLean was born in Maxton, North Carolina, in 1913. The son of a farmer, he knew the positives of hard work. Since he was poor, he could not educate himself and…

It would take 40 mins more for Michael Jordan’s table at Pasquale Jones to be ready. Dinner was with Lakers co-owner Jeanie Buss, Bucks co-owner Wes Edens & Celtics co-owners …

When Stephen Curry entered the NBA, he signed with Nike. His godfather, Greg Brink, worked for Nike. In Davidson college he wore Nikes. Curry's contract with Nike was up for re…

Micheal Jordan wanted Adidas But Adidas wasn't making an offer Jordan was disappointed Jordan didn't want Converse, but because of coach Smith, he wore them at University…