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General

Categories General

The Bezos Regret Minimization Framework

Posted on March 23, 2022March 23, 2022by Vejay Anand
Even before he created Amazon, Jeff Bezos was successful. After graduating from Princeton, Bezos worked at D E Shaw, where he earned a lot of money in the process. As a result,…
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Categories General, Marketing

The Good Storytelling Pointers

Posted on March 17, 2022March 18, 2022by Vejay Anand
Good stories have masala/drama. Shocking or provocative content isn't always drama. It might be as simple as the reader not knowing what happened next – a small mystery.Good stori…
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Categories General, Marketing

Does Hockey Needs Its Own ‘Drive to Survive’?

Posted on March 6, 2022March 9, 2022by Vejay Anand
ESPN said in 2021 that its ABC channel averaged 1.2 million viewers for the US F1 Grand Prix on 24th October, with a peak audience of 1.6 million. The number of people watching wa…
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Categories Business, General

Analytics, Betting and a Football Club – The Brentford Success Story

Posted on February 23, 2022February 23, 2022by Vejay Anand
Brentford FC was promoted to the English Premier League last year after defeating Swansea in the Championship Play-off Final — a promotion that comes with a guaranteed $300 millio…
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Categories General

Why Does Norway Top The Winter Olympics Medal Tally?

Posted on February 22, 2022by Vejay Anand
Norway has won the most medals in the 2022 Winter Olympics. This isn't a one-off. In 2002, Norway has only finished outside the top four once since 1992. In 2018, Norway took firs…
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Categories General, Pets

Pet Parents Are Becoming Pickier

Posted on February 18, 2022February 18, 2022by Vejay Anand
Even while pet owners are spending more, they are becoming more concerned about what they put in and on their pets. Many pet owners are becoming more aware of what goes into t…
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Categories General, Pets

What 2022 Holds For Pet Care – Indian Trends

Posted on February 16, 2022February 16, 2022by Vejay Anand
Humans are increasingly relying on our dogs to provide emotional support and friendship. If pet parents pay it forward in 2022, the pet industry might soar to new heights. 1. T…
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Categories General

Is Swearing/ Cussing Good?

Posted on February 15, 2022by Vejay Anand
Concerned about swearing excessively? Scientifically, You Don't Need to Be. Studies suggest that swearers are more honest and clever. A few well-chosen words can do wonders for…
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Categories Business, General

The Facebook Rebrand to Meta

Posted on February 11, 2022February 11, 2022by Vejay Anand
Facebook's reputation has been tarnished as a result of the Cambridge Analytica data breach and the information made public by whistle-blower Frances Haugen. They have increased s…
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Categories Business, General

The Negative Power of Consumer-Platform Businesses

Posted on February 4, 2022February 4, 2022by Vejay Anand
Google, Meta (Facebook, Instagram) and Amazon are just a few of the technology platform companies that are dominating the businesses they operate in. The core of their business is…
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Categories Advertising, General

Iconic Ads: Lyndon Johnson Presidential – Daisy Girl

Posted on January 14, 2022January 14, 2022by Vejay Anand
It was a 60-second television ad that shook up American politics forever on September 7th, 1964. Counting the daisy petals was a 3-year-old girl in a plain frock who had plucked i…
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Categories Advertising, General

Iconic Ads/Posters: Your Country Needs You

Posted on January 12, 2022January 12, 2022by Vejay Anand
This is perhaps the most renowned pointing finger in history. Over a hundred years after it was created, the image of the British war minister Lord Kitchener unsettlingly point…
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Categories Advertising, General

Iconic Ads/Logos: I Love New York – Milton Glaser

Posted on January 8, 2022January 8, 2022by Vejay Anand
The "I Love New York Logo"—consisting of an upper-case "I," a red heart symbol, and then the upper-case letters "N" and "Y," set in the rounded slab serif typeface The American Ty…
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Categories Advertising, General

Iconic Posters: Keep Calm And Carry On

Posted on December 20, 2021December 20, 2021by Vejay Anand
This is a phrase that originated in the United Kingdom and has since spread across the globe. Posters, mugs, tea towels, and headlines all feature the phrase. The Ministry of I…
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