Business

Revising the promise of the brand. If the consumer allows the brand marketer to reveal a secret advantage of the brand, does it radically expand the customer's connection with the…

Rising pet ownership in Asia has spurred the region's pet care industry to expand fast. While the popularity of smaller pets was on the rise before the epidemic, it skyrocketed af…

Businesses need to get rid of failed brands or businesses while doubling down on more promising ones, much as getting in shape involves reducing fat while growing muscle. Companie…

Several methods from economics and social psychology are included in marketing science. The effectiveness of any marketing plan may be boosted by taking advantage of people's habi…

Adjacency expansion is a business strategy for growth that involves expanding into new products, services, or markets related to the company's existing business. This can be achie…

Pepsi's market share gradually grew over Coke's in the '70s and '80s. In commercials, people always chose Pepsi, but real-life consumers also preferred the sweeter flavour. In 198…

There was discontent among certain Congress party officials in Kerala because established media outlets had ignored the party's campaign. In other words, they chose to crowdfund a…

As a brand manager, you could have to deal with various brands that fall under the same roof, each with its own identity, positioning, and target market. This is known as a brand …

On October 21, 1898, K. Krishna Rao was born in Kadandale, a village not far from Mangalore. His dad was a local priest and Ayurvedic doctor, and the family owned a few acres of p…

Udupi has always been a vibrant convergence of faith and taste, marked by its predominant Sattvic culture, its residents' relatively simple way of life, and, of course, its delici…

Discounts! And I will see many people perk up. Everyone loves a deal, no matter how big or small.  However, some brands have made it a habit and cannot seem to let go of them D…

In 1948, L.C. Java, who was working as an assistant mines manager for Killick Nixon and holding a Bachelor of Science with Honours in Geology, travelled to London to attend the Co…

R.G. Chandramogan, a 21-year-old native of Tiruthangal, a mofussil town in the Sivakasi taluk of the Virudhunagar district in southern Tamil Nadu, decided to remain in Chennai and…

The Birmingham Small Arms Company Limited (BSA) was a large British industrial company that produced a variety of products, including firearms (both military and sporting), b…