Business

India faced the twin crises of extreme poverty and rapid population growth sixty years ago, in the 1960s. In 1964, the country's population was around 470 million, expanding frigh…

When MP Ahammed was born, his father, a farmer, was well-known in his hometown of Karayad and had already reached the age of 60. He was the youngest of six children and the only s…

Marlboro's transformation from a brand aimed at women to the archetypal "man's cigarette" is a prime illustration of effective brand repositioning. The strategy and backstory behi…

Midway through the nineteenth century, Quaker Oats' tale starts. Horses, which played an essential role in both transportation and work during that era, were the main animals fed …

In India, the upper classes, particularly men, largely viewed the wearing of any footwear as a privilege. This view, which persisted for a long time, further deepened the gap betw…

The interesting story of how Mountain Dew went from being a niche soft drink to a $7 billion worldwide brand is a result of their extensive grasp of consumer culture, focused mark…

In 1934, two Danish engineers named Henning Holck-Larsen and Soren Kristian Toubro landed on the coasts of India. The two men were representatives of the Danish engineering firm F…

VRL was founded in 1976 by Dr. Vijay Sankeshwar in Gadag, a small town in North Karnataka, with a single truck and a vision that was ahead of its time. The company gradually expan…

An Ayurvedic physician, philanthropist, and name connected with pain alleviation in India, Vaidya Zandu Bhatt is the progenitor of Zandu Balm. Vaidya Bhatt was well-known as the M…

Hasmukh Thakordas Parekh, fondly known as Hasmukhbhai, was born in 1911 in Surat. His early life in a Mumbai chawl, where he lived with his father, was marked by modesty and hard …

Meena Bindra's story is one of ambition, resilience, and an unwavering spirit to remain independent. Born and raised in Delhi, Meena Bindra married a Navy man right after she turn…

Raunaq Singh was from a middle-class family in the Pakistani province of Daska. When Raunaq and his friends were young, they went about Lahore selling used steel pipes at the same…

At the age of ten or eleven, Thirupathi Raja fled his family and went to live in Chennai, where he found employment cleaning tables at a restaurant.  Later, he started helpin…

Amarshi Bhurabhai Shah, who stowed away to Africa in his youth, eventually returned to India and secured a job in Bombay. He soon left that job to venture into business on his own…