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Business

Categories Business

Mountain Dew: Same Product, Different Customers = Success

Posted on August 13, 2024August 16, 2024by Vejay Anand
mountain dew
The interesting story of how Mountain Dew went from being a niche soft drink to a $7 billion worldwide brand is a result of their extensive grasp of consumer culture, focused mark…
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Categories Business

Unforgotten Brands: L&T

Posted on August 12, 2024by Vejay Anand
L&T Logo
In 1934, two Danish engineers named Henning Holck-Larsen and Soren Kristian Toubro landed on the coasts of India. The two men were representatives of the Danish engineering firm F…
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Categories Business

Unforgotten Brands: VRL

Posted on August 2, 2024August 6, 2024by Vejay Anand
VRL
VRL was founded in 1976 by Dr. Vijay Sankeshwar in Gadag, a small town in North Karnataka, with a single truck and a vision that was ahead of its time. The company gradually expan…
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Categories Business

Unforgotten Brands: Zandu

Posted on July 28, 2024July 28, 2024by Vejay Anand
Zandu
An Ayurvedic physician, philanthropist, and name connected with pain alleviation in India, Vaidya Zandu Bhatt is the progenitor of Zandu Balm. Vaidya Bhatt was well-known as the M…
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Categories Business

Unforgotten Brands: HDFC

Posted on July 25, 2024July 29, 2024by Vejay Anand
HDFC
Hasmukh Thakordas Parekh, fondly known as Hasmukhbhai, was born in 1911 in Surat. His early life in a Mumbai chawl, where he lived with his father, was marked by modesty and hard …
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Categories Business

Unforgotten Brands: Biba

Posted on July 23, 2024July 24, 2024by Vejay Anand
biba logo
Meena Bindra's story is one of ambition, resilience, and an unwavering spirit to remain independent. Born and raised in Delhi, Meena Bindra married a Navy man right after she turn…
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Categories Business

Unforgotten Brands: Apollo Tyres

Posted on July 22, 2024July 23, 2024by Vejay Anand
Raunaq Singh was from a middle-class family in the Pakistani province of Daska. When Raunaq and his friends were young, they went about Lahore selling used steel pipes at the same…
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Categories Business

Unforgotten Brands: Adyar Ananda Bhavan

Posted on July 18, 2024by Vejay Anand
At the age of ten or eleven, Thirupathi Raja fled his family and went to live in Chennai, where he found employment cleaning tables at a restaurant.  Later, he started helpin…
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Categories Business

Unforgotten Brands: Society Tea

Posted on July 10, 2024July 17, 2024by Vejay Anand
Amarshi Bhurabhai Shah, who stowed away to Africa in his youth, eventually returned to India and secured a job in Bombay. He soon left that job to venture into business on his own…
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Categories Business

Unforgotten Brands: Hindustan Pencils – Apsara & Nataraj

Posted on June 27, 2024June 27, 2024by Vejay Anand
hindustan Pencils.avif
Before India's Independence, the domestic pencil manufacturing industry struggled to compete with imports. In the years before World War II, around 6.5 lakhs worth of pencils were…
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Categories Business

Unforgotten Brands: Duroflex

Posted on June 20, 2024June 25, 2024by Vejay Anand
duroflex logo.png
A member of a family of rubber planters, PC Mathew founded Duroflex in 1963. Mathew, an engineer by training, had been working in his family’s tyre business, National Tyres, and s…
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Categories Business

Unforgotten Brands – Kurlon

Posted on June 19, 2024by Vejay Anand
Kurlon logo
The origins of the Kurlon brand can be credited to Ramesh Pai, a member of one of Karnataka’s prominent business families. His father founded Syndicate Bank, and Ramesh Pai played…
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Categories Business

Unforgotten Brands: Camlin

Posted on June 19, 2024by Vejay Anand
camlin logo.png
Digambar Parashuram Dandekar, a young chemistry graduate, left his government job to pursue a start-up. Realizing that quality stationery products in India were mostly imported fr…
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Categories Business

Unforgotten Brands: Suguna

Posted on June 13, 2024June 19, 2024by Vejay Anand
Suguna_Foods.png.webp
GB Sundararajan and B Soundararajan never received any formal college education. They were born in Udumalpet village, about 70 kilometres from Coimbatore, Tamil Nadu. This quie…
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