Business

A niche strategy is a deliberate approach that targets a specific segment of the market with unique needs, preferences, and characteristics. Unlike broad-based marketing strategie…

Preserving the authenticity and relevance of a heritage brand demands a nuanced approach that harmonizes tradition with innovation. These venerable companies, steeped in tradition…

Joseph S. Nye, Jr. coined the term "soft power" in international affairs in the 1980s to account for America's continued global dominance despite its seemingly dwindling military …

The original creators of Tang in 1957 were William Mitchell and William Bruce James, two culinary scientists working for General Foods. Mitchell also invented some well-known Amer…

Singapore had Taylor Swift. Ticket costs range from $328 to $500 (not including fees) for a single day's worth of performances, given that each show lasts three and a half hour…

The foundation for effective strategic brand creation is naming and verbal identity. How about a well-known brand getting a new name? No one should ever take the choice to rebrand…

Each city has a few restaurant brands whose popularity doesn't seem to wane. Brands like Paragon in Kozhikode, Koshy's in Bangalore, Karim's in Delhi, Leopold in Mumbai, Flury's i…

Amazon wasn't the biggest online retailer once. Even in the fall of 2004, sales were restricted to certain categories Amazon was attacked on several fronts that year. Physical …

An obvious example of innovation gone wrong is Apple's Newton MessagePad. When Apple introduced Newton in 1993, it was an unstable period after Steve Jobs departed from the busine…

Millions of people tune in year after year to see the spectacular halftime performance of the Super Bowl.  Performers during the Super Bowl have included some of the most …

Developed from data analysis, market research, and insights about your target audience, customer personas (also called buyer personas or marketing personas) are depictions of your…

Radheyshyam Goenka enrolled at Maheshwari Vidyalaya while he was in the fifth grade. Radheyshyam Agarwal was his junior by one year. Hariram Poddar, who was Agarwal's classmate an…

K. M. Mammen Mappillai was born in 1922. The Kandathil family had nine children in all, with him being the youngest of eight boys and one girl. His father ran a bank and the Manor…

When a brand's popularity, usefulness, and connection with consumers gradually decline, we say that it is fading. There are several ways this may show up: Declining Sales and …