Unforgotten Brands: Mountain Dew
While America was busy shaping history through wars, revolutions, and new technologies, a tangy, neon-green beverage was quietly making waves on its own, carving out a vibrant leg…
Business
Unforgotten Brands: Rajdoot
From German war reparations to Bollywood fame, the Rajdoot bike lived a journey.
Origins: A Motorcycle Born from War (1930s)
The Rajdoot story begins far from India — in Ger…
Unforgotten Brands: Nutrine
From a small-town candy shop to a national legacy built on values, vision, and vanilla toffees.
A Family's Dream Begins in Chittoor (1952)
In 1952, a new chapter in India's …
Unforgotten Brands: KFC
How a gas station cook became a global icon in fried chicken
Humble Beginnings in Indiana
Harland David Sanders was born in 1890 on a modest farm near Henryville, Indiana. L…
Unforgotten Brands: Pizza Hut
From a small Kansas storefront to dining tables around the world
The Humble Beginnings (1958)
In the summer of 1958, two college brothers—Dan and Frank Carney—took a leap of…
Unforgotten Brands – Wrigley’s
The Wrigley Story: How Soap, Salesmanship & Grit Built a Gum Empire
From Soap to the Streets of Chicago
In 1891, 29-year-old William Wrigley Jr stepped off a train in Ch…
Unforgotten Brands: KitKat
The story of KitKat reaches back further than most would expect — to 18th-century England. Around the late 1690s, a pastry cook named Christopher Cat gained popularity for his mut…
Unforgotten Brands: Toblerone- The Triangular Icon of Swiss Chocolate
From the cobbled streets of Bern to the global chocolate aisle, Toblerone has carved out a legacy as distinct as its triangular peaks. But beyond its sweet exterior lies a story l…
Unforgotten Brands – Cadbury
It all began on March 4th, 1824, when John Cadbury opened a small grocery store in the heart of Birmingham. Little did anyone know that this humble shop would lay the foundation f…
Turning Problems into Profits – How Brands Did It
Amazon. Zomato. Starbucks. Taj Hotels. Nike. American Airlines.
They all faced significant problems.
But instead of running, they used the problems to grow.
Let’s break i…
Selling What’s Free: How Indian Brands Turn Water Into Gold
In a country where Nimbu Pani, Jaljeera, and coconut water are sold on every corner, brands have found a way to bottle the basics—and sell them at premium prices.
Here's how In…
Five Years Post-Pandemic: Has Indian Retail Adapted?
Five years after COVID-19 brought the world to a halt, the Indian retail landscape has experienced significant transformation. Stores are bustling, supply chains have stabilised, …
The Rise of Private Labels: How Retail Giants Are Winning the Game
Walmart just hit $200 billion. Aldi is at $97 billion. Costco does $82 billion.
But these aren't total sales.
This is just how much these giants make from selling their priv…
How Indian Gen Z is Transforming Shopping – And What It Means for the Next Generation
India’s Gen Z aren’t just changing shopping habits—they’re rewriting the rules of brand engagement. Unlike previous generations who relied on TV commercials, newspaper ads, and wo…