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Business

Categories Business, General

The Facebook Rebrand to Meta

Posted on February 11, 2022February 11, 2022by Vejay Anand
Facebook's reputation has been tarnished as a result of the Cambridge Analytica data breach and the information made public by whistle-blower Frances Haugen. They have increased s…
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Categories Business, General

The Negative Power of Consumer-Platform Businesses

Posted on February 4, 2022February 4, 2022by Vejay Anand
Google, Meta (Facebook, Instagram) and Amazon are just a few of the technology platform companies that are dominating the businesses they operate in. The core of their business is…
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Categories Business, Pets

Humanization and Human-Grade Pet Food

Posted on February 2, 2022February 2, 2022by Vejay Anand
People's willingness to go to great lengths to protect their pets has grown stronger in recent years. Pets are increasingly being viewed as members of the family by many pet owner…
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Categories Business, Marketing

‘Petization’ of Human Brands

Posted on December 19, 2021December 19, 2021by Vejay Anand
As human companies transition into dog, cat, and other pet items, the border between human and pet food continues to blur. Clif Bar, an energy bar company, aims to launch a pla…
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Categories Business, Marketing

Brand Communities – Getting Started

Posted on December 7, 2021January 18, 2022by Vejay Anand
If you work in marketing, you've probably heard about the terms 'brand community' from your bosses. You may have a rudimentary understanding of how to get started, such as by …
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Categories Business, General, Pets

Exploring New Pet Ancillary Services

Posted on August 27, 2021September 13, 2021by Vejay Anand
During the pandemic, people turned to their pets for company and playmates more than ever last year as they nested at home. As you may be aware, pet industry trends often mirro…
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Categories Business, Pets

Humanization of Pets & Pet Products

Posted on August 24, 2021August 24, 2021by Vejay Anand
Anthropomorphism, or providing human-like products or experiences to pets, is a growing trend in the pet industry. This trend has created new innovative products. As a result, …
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Categories Business, General

Unsung Heroes – Malcolm Mclean & Containerization

Posted on July 27, 2021July 28, 2021by Vejay Anand
Malcolm Purcell McLean was born in Maxton, North Carolina, in 1913. The son of a farmer, he knew the positives of hard work. Since he was poor, he could not educate himself and…
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Categories Business, General

Cincoro Tequila & Micheal Jordan

Posted on July 6, 2021July 6, 2021by Vejay Anand
It would take 40 mins more for Michael Jordan’s table at Pasquale Jones to be ready. Dinner was with Lakers co-owner Jeanie Buss, Bucks co-owner Wes Edens & Celtics co-owners …
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Categories Business, General

Oops! Nike let Stephen Curry Slip Through

Posted on July 6, 2021by Vejay Anand
When Stephen Curry entered the NBA, he signed with Nike. His godfather, Greg Brink, worked for Nike. In Davidson college he wore Nikes. Curry's contract with Nike was up for re…
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Categories Business, General

How Nike got Micheal Jordan

Posted on July 6, 2021July 6, 2021by Vejay Anand
Micheal Jordan wanted Adidas But Adidas wasn't making an offer Jordan was disappointed Jordan didn't want Converse, but because of coach Smith, he wore them at University…
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Categories Business, General

Clooney + Gerber + Tequila

Posted on July 6, 2021July 6, 2021by Vejay Anand
GEORGE CLOONEY & RANDE GERBER SOLD THEIR TEQUILA BRAND FOR UP TO $1 BILLION in 2017 to Diageo. While building their vacation homes in Mexico, they spent time there & dr…
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Categories Business, General

Hollywood in Football

Posted on July 6, 2021by Vejay Anand
HOLLYWOOD STARS RYAN REYNOLDS & ROB McELHENNY BID FOR WREXHAM AFC Wrexham is a 156-year football club – the oldest in Wales & 3rd oldest in the world A non league cl…
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Categories Business, General

2020’s Pandemic Game – Golf

Posted on July 1, 2021July 1, 2021by Vejay Anand
Golf can be boring to watch but great to play. In the pandemic year, people have taken to it in a big way. In September 2020, 26% more rounds were played than in 2019. It ti…
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