Business

There is a fallacy in the generalizations that B2B marketing is rational and B2C marketing is emotional. There is a huge human element in business purchases. The professionals wou…

I was helping an organization to finalize an ad agency for a new product. The attitude of the CXO was of – ‘there are so many agencies I can get any one of them.  The same…

Everything takes time & if you wait until the last minute or expect things to happen suddenly, it's being unreasonable. Having an understanding of the importance of time and k…

Listen to the Voice. Ignore the Noise You have been bombarded with information, different opinions from different sources. I follow simple logic - what is relevant and trust…

I am 'JUST' delayed by 30 minutes. Will be there shortly! The host of my meeting messaged me. I had a meeting at 10.30 am with him. I was there in his office at 10.25 am. …

Loss of Faith The last few years have seen an increasing ‘loss of faith’ against politicians and media (because all communication happens through offline and online media) than…

In arguably one of the best sports films ever - "Miracle"; Herb Brooks (played by Kurt Russell) chose 26 players ignoring far more talented and star players. In a conversation wit…

“ When the going gets tough, the tough get going” was a chart-busting song by Billy Ocean in the 80s. He would have never expected it to be relevant in tough economic conditions f…

The Tata Nano was a path-breaking product. Launched in 2009, with a price of Rs. 1 lakh/ $2000 approximately, this was indeed an invention of sorts. While everyone anticipated tha…

The Tata Nano was a great product at a great price. Launched in 2009, it was the cheapest car in the world. History was being created; a blue ocean amid all the other coloured one…

Book-music-movie offline retailing in India is practically dead with almost all the major chains shutting down. The online ‘menace’ of the f availability of movies and music; incr…

We had a flight to catch at Delhi. And we were running late. We took solace in the fact that we had a real fast MUV and could rush to the airport in double-quick time. But that wa…

Steve Jobs, Howard Schultz, Charles Schwab, A.G. Lafley, Narayana Murthy, Micheal Dell, Kenneth Lay, Jerry Yang & Paul Allaire - The Comeback Bosses And to spice it up - Jo…

A few years back, the UK business magazine “Management Today”, along with the Institute of Leadership and Management, carried out a survey of approximately 2500 managers and non-m…