Before the turn of the millennium, knowing how to write in cursive was seen as a sign of a good thing. In school, we did a lot of writing classes/ exercises. Good handwriting got …
In 1944, the Premier Automobiles (Walchand Group) company was established. After independence, Premier vehicles were among the first to drive on free India's roads. The first step…
In July 1947, Chakrapani and Nagi Reddi began publishing "Chandamama" in Telugu. Chakrapani was the magazine's first editor. Nagi Reddi, a prominent South Indian film producer, ov…
Lee Falk's The Phantom came to India for the first time in the 1940s, when the then-popular Illustrated Weekly of India (by Bennett Coleman) published Phantom Sunda…
As children in the 1980s and 1990s, we were all warned that smoking was hazardous for our health, yet we couldn't resist the allure of the candy called Phantom cigarettes.
Mayb…
Nothing lasts forever, and neither do brands. But certain brands create such an enduring impression on consumers that they are spoken about long after they no longer exist. When a…
Offering freebies has always been a successful marketing strategy for moving merchandise. The impact of 'free ' on consumers' thinking was starting to become clear to marketers in…
The luxury industry is an unusual one to work in. 'quality above quantity' and 'luxury is scarcity' are adages often bandied around.
Two different luxury German automakers are …
Dewayne Douglas, an assistant football coach at the University of Florida, met with a group of university scientists at the start of the 1965 summer season to discuss the bad impa…
Video games aren't only for passing the time; they're also a kind of escape. An escape from the rigours of daily life.
Some people who are disabled identify themselves in large…
We bought new living room furniture. But we were at a loss for what to do with the existing ones. We went back home, logged online and ordered furniture, with a deal to take back …
The colourful LEGO bricks are instantly recognizable. Children construct unique, dynamic structures out of interlocking shapes, whether they follow a predetermined pattern or not.…
Mattel boasts they have "the market's most diverse doll line." Mattel is expanding its inclusive and diverse doll range with the introduction of a Barbie who has Down syndrome.
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Humans have not had the best of breaths for years, and it has been shown that even in ancient times, people have attempted to address this issue. For instance, the Egyptians devel…