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Business

Categories Business

Forgotten Brands – Chelpark Ink

Posted on June 24, 2023June 24, 2023by Vejay Anand
chelpark
Before the turn of the millennium, knowing how to write in cursive was seen as a sign of a good thing. In school, we did a lot of writing classes/ exercises. Good handwriting got …
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Categories Business

Forgotten Brands – Premier Padmini

Posted on June 22, 2023June 23, 2023by Vejay Anand
Premier-Padmini.jpg
In 1944, the Premier Automobiles (Walchand Group) company was established. After independence, Premier vehicles were among the first to drive on free India's roads. The first step…
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Categories Business, General

Forgotten Brands – Chandamama

Posted on June 21, 2023June 22, 2023by Vejay Anand
chandamama
In July 1947, Chakrapani and Nagi Reddi began publishing "Chandamama" in Telugu. Chakrapani was the magazine's first editor. Nagi Reddi, a prominent South Indian film producer, ov…
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Categories Business

Forgotten Brands – Indrajal Comics

Posted on June 20, 2023June 20, 2023by Vejay Anand
indrajal phantom
Lee Falk's The Phantom came to India for the first time in the 1940s, when the then-popular Illustrated Weekly of India (by Bennett Coleman) published Phantom Sunda…
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Categories Business, General

Forgotten Brands – Phantom Cigarettes

Posted on June 16, 2023by Vejay Anand
phantom cigarettes
As children in the 1980s and 1990s, we were all warned that smoking was hazardous for our health, yet we couldn't resist the allure of the candy called Phantom cigarettes. Mayb…
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Categories Business, General, Marketing

Forgotten Brands – Poppins

Posted on June 16, 2023June 19, 2023by Vejay Anand
poppins
Nothing lasts forever, and neither do brands. But certain brands create such an enduring impression on consumers that they are spoken about long after they no longer exist. When a…
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Categories Advertising, Business, General, Marketing

Forgotten Brands – Binaca & Binaca Geet Mala

Posted on June 9, 2023June 14, 2023by Vejay Anand
binaca flouride
Offering freebies has always been a successful marketing strategy for moving merchandise. The impact of 'free ' on consumers' thinking was starting to become clear to marketers in…
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Categories Business, Marketing

Abundant Rarity – Growing Luxury Brands

Posted on May 18, 2023by Vejay Anand
luxury brands
The luxury industry is an unusual one to work in. 'quality above quantity' and 'luxury is scarcity' are adages often bandied around. Two different luxury German automakers are …
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Categories Business, Marketing

Gatorade – Preventing Dehydration

Posted on May 11, 2023May 12, 2023by Vejay Anand
gatorade-logo-1.png
Dewayne Douglas, an assistant football coach at the University of Florida, met with a group of university scientists at the start of the 1965 summer season to discuss the bad impa…
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Categories Business

Inclusive Gaming – Microsoft’s X Box Adaptive Controller

Posted on May 9, 2023May 10, 2023by Vejay Anand
two-people-playing-with-the-xbox-adaptive-controller.jpg
Video games aren't only for passing the time; they're also a kind of escape. An escape from the rigours of daily life. Some people who are disabled identify themselves in large…
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Categories Business

Consumer – Retail Disruption Point

Posted on May 7, 2023May 7, 2023by Vejay Anand
retail disruption point
We bought new living room furniture. But we were at a loss for what to do with the existing ones. We went back home, logged online and ordered furniture, with a deal to take back …
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Categories Business, Marketing

LEGO Braille Bricks – Inclusive Play & Learning

Posted on May 2, 2023May 3, 2023by Vejay Anand
Lego-Braille-Bricks.
The colourful LEGO bricks are instantly recognizable. Children construct unique, dynamic structures out of interlocking shapes, whether they follow a predetermined pattern or not.…
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Categories Business, Marketing

The Inclusive Barbie Doll Collection

Posted on April 29, 2023April 29, 2023by Vejay Anand
barbie dolls
Mattel boasts they have "the market's most diverse doll line." Mattel is expanding its inclusive and diverse doll range with the introduction of a Barbie who has Down syndrome. …
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Categories Advertising, Business, Marketing

Creation of Halitosis and the Success of Listerine

Posted on April 7, 2023April 7, 2023by Vejay Anand
listerine heritage
Humans have not had the best of breaths for years, and it has been shown that even in ancient times, people have attempted to address this issue. For instance, the Egyptians devel…
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