As children in the 1980s and 1990s, we were all warned that smoking was hazardous for our health, yet we couldn't resist the allure of the candy called Phantom cigarettes.
Mayb…
Nothing lasts forever, and neither do brands. But certain brands create such an enduring impression on consumers that they are spoken about long after they no longer exist. When a…
Offering freebies has always been a successful marketing strategy for moving merchandise. The impact of 'free ' on consumers' thinking was starting to become clear to marketers in…
The luxury industry is an unusual one to work in. 'quality above quantity' and 'luxury is scarcity' are adages often bandied around.
Two different luxury German automakers are …
Dewayne Douglas, an assistant football coach at the University of Florida, met with a group of university scientists at the start of the 1965 summer season to discuss the bad impa…
Video games aren't only for passing the time; they're also a kind of escape. An escape from the rigours of daily life.
Some people who are disabled identify themselves in large…
We bought new living room furniture. But we were at a loss for what to do with the existing ones. We went back home, logged online and ordered furniture, with a deal to take back …
The colourful LEGO bricks are instantly recognizable. Children construct unique, dynamic structures out of interlocking shapes, whether they follow a predetermined pattern or not.…
Mattel boasts they have "the market's most diverse doll line." Mattel is expanding its inclusive and diverse doll range with the introduction of a Barbie who has Down syndrome.
…
Humans have not had the best of breaths for years, and it has been shown that even in ancient times, people have attempted to address this issue. For instance, the Egyptians devel…
On January 10, 1801, in a little German village, Thierry Hermès entered the world. Thierry was the youngest of many brothers. Tragically, Thierry would lose most of his rela…
Bill Shufelt earned his bachelor's degree in economics in 2005 and was a healthcare stock trader with Knight Capital in Jersey City. The billionaire Steve Cohen of Point72, a hedg…
A graphic designer and former Netflix creative director, Mike Cessario of Delaware, saw the Vans Warped Tour in 2009, and that experience sparked the idea for Liquid Death. He spo…
Although the likes of Chanel, Hermès, and Loewe have flourished in Europe, the United States is home to just one luxury label: Tiffany & Co., established by jeweller Charles L…