Over the past decade, retailers and service providers have invested heavily in automation. From personalised offers to one-click checkouts, bots and algorithms have made shopping …
In uncertain times, brands face the same existential question as individuals: how do we survive and grow when the ground beneath us is constantly shifting? Economic downturns, tec…
Walk into a mall or scroll endlessly through your favourite e-commerce app, and you'll notice something curious. Some brands feel timeless, like old companions you trust. Others s…
In today's hyper-competitive marketplace, companies rarely rely on a single brand to carry their ambitions. Instead, they build brand portfolios—carefully structured collections o…
In today’s uncertain economy, pet owners are making tougher choices about where their money goes. Rising costs are stretching household budgets, forcing even the most devoted pet …
Dogs have long dominated India's pet care industry. But the winds are shifting. Cat ownership is rising sharply, especially among Gen Z and Millennial pet parents in urban metros.…
Few brands in consumer history embody both innovation and cautionary tale as clearly as Kellogg’s.
What began in 1906 with Corn Flakes as a revolutionary “health food” grew in…
The story of Blue Star began in 1943, when Mohan T. Advani established the company with just two employees and an initial capital of ₹2,000. India was still under colonial rule, a…
Bharti Airtel, commonly known as Airtel, was founded by Sunil Bharti Mittal in 1995. The story began earlier, in 1984, when Sunil Mittal started assembling push-button phones in I…
At a time when independent booksellers are vanishing worldwide, the legacy of A.H. Wheeler & Co. stands out. Founded in 1877 at Allahabad (now Prayagraj) railway station, this…
In a marketplace overflowing with choices, trends, and constant noise, brands struggle to hold attention. While many chase innovation, speed, or viral moments, the secret to long-…
For years, Starbucks has been more than a coffee chain. It has been a cultural touchpoint, a lifestyle symbol, and—most importantly—a “Third Place” between home and work where peo…
In today's fiercely competitive Direct-to-Consumer (DTC) landscape, simply having a superior product doesn't guarantee success. Some brands with average offerings consistently sel…
