Brand culture is the set of shared values, beliefs, and behaviours that define a brand and guide how employees, customers, and stakeholders experience it. Unlike the brand image, …
By aligning a product's features and benefits with the needs, desires, and pain points of the target audience, the Value Proposition Canvas transforms customer insights into busin…
Merging with or working with Licious, India's top premium meat and seafood business, will help q-commerce startups like Zepto, Instamart, or Blinkit immensely. This strategic alli…
Strategy and marketing have helped Pidilite build an empire, making it unique. Pidilite (Fevicol, etc.) is a model of effective brand-building since it has built a loyal customer …
The Indian pet food market is experiencing significant growth, driven by factors like increasing pet ownership, rising disposable incomes, and changing consumer attitudes towards …
When Maggi Noodles first debuted in the early 1980s in the Indian market, it encountered considerable obstacles. The parent firm, Nestlé, had a challenging time getting Maggi off …
Copywriter Claude C. Hopkins encountered the problem in 1911 when two Milwaukee soap makers, Charles Pearce and B.J. Johnson, came to him with a dilemma. Palmolive, their toilet s…
To put cultural influence into practice, brands need to strategically integrate themselves into the cultural fabric by leveraging multiple elements of modern marketing, product de…
Tupperware Brands, once a household name and a symbol of innovation in food storage, has struggled in recent years, leading to reports that it plans to file for bankruptcy. The de…
The concept for KamaSutra condoms originated with Raymond’s Gautam Singhania, who partnered with a Korean company interested in manufacturing condoms in India. Singhania then appr…
History has repeatedly demonstrated that periods of economic downturn or crisis can often spur creativity and innovation, leading to the emergence of transformative technologies a…
Viewing Darth Vader—one of the most famous villains in film history—from a business perspective can teach us several lessons about leadership, group dynamics, and individual growt…
In contrast to the more conventional "survival of the fittest" strategy, which emphasizes aggressive rivalry and personal power, the "survival of friendliest" theory posits that c…
Kiran Mazumdar was born and raised in Bangalore, India. She began her formal education at Bishop Cotton Girls' High School, graduating in 1968. After high school, she enrolled at …
