The power of suggestion is a subtle yet highly effective tool in brand building. As the article highlights, consumers are more susceptible to buying suggestions than they might re…
A new movement is taking centre stage in a world saturated with minimalist aesthetics and subdued designs: Functional Maximalism. This design and lifestyle philosophy seamlessly b…
Platforms such as Shopify, which houses more than 5.6 million retailers worldwide, contribute to the booming digital economy. While these figures are astounding, they mask a distu…
The Direct-to-Consumer (D2C) model revolutionized retail by removing intermediaries, leveraging digital channels, and fostering direct consumer relationships. However, the initial…
In 2005, Hamdi Ulukaya ran a small cheese business in upstate New York. It was steady but hardly extraordinary. Born in Turkey to a family of dairy farmers, Hamdi moved to the Uni…
The problem? Soda fountains were limited to physical locations, and scaling the business through that model alone would be painstakingly slow. Coca-Cola needed a revolutionary ide…
The global automotive industry is experiencing a seismic shift driven by technological innovation, changing consumer preferences, and geopolitical challenges. Often referred to as…
In today's volatile social, economic, and political environment, organisations have emerged as critical pillars of trust. The Edelman Trust Barometer reveals that 75% of people gl…
Authentic Brands Group (ABG) has carved out a unique niche in the ever-evolving commerce landscape: reviving distressed and dormant brands to generate billions in revenue. The New…
Clove Oil in Indian Culture
Clove oil has been an integral part of Indian traditional medicine for centuries. Due to its antiseptic and antibacterial properties, it is primaril…
Eicher Motors' rise mirrors India's journey towards industrial and economic development. Founded by Man Mohan Lal in 1948, the company began operations when the country was still …
In August 1997, Microsoft invested $150 million in Apple, a significant moment in tech history. The reasons behind this move were both strategic and pragmatic, benefiting both com…
Are you very stressed at work? Are you constantly feeling exhausted? Does your energy feel drained, and your patience run thin? These are signs of burnout—a growing challenge for …
India’s vibrant food scene isn’t just about big names—it’s about local flavours, creativity, and community. Despite the influence of large chains, there are always homegrown estab…
