In today’s uncertain economy, pet owners are making tougher choices about where their money goes. Rising costs are stretching household budgets, forcing even the most devoted pet …
Dogs have long dominated India's pet care industry. But the winds are shifting. Cat ownership is rising sharply, especially among Gen Z and Millennial pet parents in urban metros.…
Few brands in consumer history embody both innovation and cautionary tale as clearly as Kellogg’s.
What began in 1906 with Corn Flakes as a revolutionary “health food” grew in…
The story of Blue Star began in 1943, when Mohan T. Advani established the company with just two employees and an initial capital of ₹2,000. India was still under colonial rule, a…
Bharti Airtel, commonly known as Airtel, was founded by Sunil Bharti Mittal in 1995. The story began earlier, in 1984, when Sunil Mittal started assembling push-button phones in I…
At a time when independent booksellers are vanishing worldwide, the legacy of A.H. Wheeler & Co. stands out. Founded in 1877 at Allahabad (now Prayagraj) railway station, this…
In a marketplace overflowing with choices, trends, and constant noise, brands struggle to hold attention. While many chase innovation, speed, or viral moments, the secret to long-…
For years, Starbucks has been more than a coffee chain. It has been a cultural touchpoint, a lifestyle symbol, and—most importantly—a “Third Place” between home and work where peo…
In today's fiercely competitive Direct-to-Consumer (DTC) landscape, simply having a superior product doesn't guarantee success. Some brands with average offerings consistently sel…
International luxury brands are in the midst of a cultural awakening — and India is at the heart of it. As India emerges as a significant player in global luxury consumption, bran…
For decades, global soft drink giants such as Coca-Cola, Pepsi, and Sprite have dominated the Indian market. But now, a desi disruption is fizzing up from the grassroots. From cum…
Understanding the Real Meaning of Scaling
When people hear the word "scaling," they often think it simply means growing bigger. However, in reality, scaling is about evolving—a…
Born in Lahore, in undivided British India, Har Prasad Nanda began his entrepreneurial journey with the flourishing passenger transport business - Nanda Bus Service – alongside hi…
To many, Hawkins is simply a brand of pressure cookers. But behind that everyday kitchen essential lies a legacy of resilience, vision, and innovation that has spanned over six de…
