Retailers and brands are entering a radically different landscape – one where customers increasingly rely on autonomous AI agents to search, compare, transact, and even negotiate …
Retail is entering one of the most profound transitions since the birth of e-commerce. What began with online catalogues, search bars, and shopping carts is evolving into an era w…
There's a pattern hidden in plain sight across the world's most successful companies. Facebook didn't launch for everyone - it launched for 6,000 Harvard students. Amazon didn't s…
For decades, firms chased feature lists: lighter, faster, cheaper. But the competitive edge now belongs to experiences - the feelings, rituals and contexts that surround a product…
In the early 2010s, Stewart Butterfield and his team were pouring their energy into an online game called Glitch. It was ambitious, beautifully designed, and full of heart. But de…
1. The Birth of a Revolution (1981–1990s)
When MTV (Music Television) launched in 1981, it didn’t just create a new TV channel- it created a cultural movement. With the slogan …
In 2007, young designers in San Francisco — Brian Chesky, Nathan Blecharczyk and Joe Gebbia — were broke. A design conference had filled every hotel in the city, so they decided t…
How a watchmaker transformed into one of India’s most trusted lifestyle brands — blending design, technology, and emotion to define modern Indian aspirations.
Introduction: Fro…
Over the past decade, retailers and service providers have invested heavily in automation. From personalised offers to one-click checkouts, bots and algorithms have made shopping …
In uncertain times, brands face the same existential question as individuals: how do we survive and grow when the ground beneath us is constantly shifting? Economic downturns, tec…
Walk into a mall or scroll endlessly through your favourite e-commerce app, and you'll notice something curious. Some brands feel timeless, like old companions you trust. Others s…
In today's hyper-competitive marketplace, companies rarely rely on a single brand to carry their ambitions. Instead, they build brand portfolios—carefully structured collections o…
In today’s uncertain economy, pet owners are making tougher choices about where their money goes. Rising costs are stretching household budgets, forcing even the most devoted pet …
