Advertising

The heartwarming tale of a young girl's friendship with an animated dragon is the subject of the 2019 Christmas commercial, which John Lewis & Partners and Waitrose & Part…

People's familiarity with your brand has always been vital, but it is much more so now. When faced with a variety of options, it also has a significant impact on consumers' purcha…

When a brand wants to reposition itself in the market, it may do so by making deliberate changes to the packaging's look and function to reflect its new image, target demographic,…

The direct marketing movement had its stars, and undoubtedly John Caples was one of the early ones. Caples was the genius behind the most famous direct mail marketing of all time,…

Adaptability is crucial for enduring brands for several reasons, as it allows them to navigate changes in the market, consumer behaviour, and industry trends. In a dynamic world, …

William Lightfoot Schiltz established Old Spice in 1934, and since then, the brand has left an indelible mark on customers. Interestingly, they debuted with women's products&…

Discovering the Unexpected The original objective of the medical research study was to evaluate the efficacy of a novel angina medication, sildenafil, which was a chemical that…

Moov, a pain reliever ointment developed and marketed by Paras Pharmaceuticals, has been around since 1986. Iodex, manufactured by GlaxoSmithKline & Beecham, was the undisp…

Ikea produced a reality programme called Trapped in the 90s to commemorate its 25th anniversary in Spain. The show included six individuals who were forced to live in a house that…

Lighter scotches like Cutty Sark and J&B Rare started to eat into the brand's market share in the 1960s. To reverse the sales slump, Edgar Bronfman persuaded his father that a…

Ray Charles appeared in a Joy Pytka-directed Diet Pepsi commercial that pushed an extravagant chartbuster on Super Bowl viewers. After another lucrative campaign using celebrit…

As Pepsi promoted itself as the preferred soft drink of young people and launched an advertising campaign centred on a blind taste test, Coca-Cola's once-vast market dominance beg…

An Italian actor was seen in the 1969 Alka-Selzter commercial "That's a spicy meatball" fumbling his lines while eating a meatball, until he was clearly in need of an antacid at t…

Instead of aimlessly pursuing brilliance the next time you set out to find a fantastic idea, whether on your own or as part of a team, try starting with the question of what the w…