Advertising

In 1981, a big crisis hit the egg industry. Traders decide the price of eggs. They did not factor in the actual cost of production. Since they drove the market, they used to buy t…

In the early 90s, Mauritius was looking to give a boost to tourism. India was one of their key target markets. They wanted to show that Mauritius had more to offer than just beach…

Thums Up was at the crossroads again. The “Happy days are here again with Thums Up” followed by “Food, Friends and Thums Up” & "The Refreshing Cola" had done their part. …

In 1974 — Ek Anek Aur Ekta (One, Many & Unity), a 7-minute animation film was released. It was written & co-directed by Vijaya Mulay - documentarian, film historian, educa…

Taylor Swift maintains her edge on Instagram in the frame after frame to the approval of her millions of followers. Kim Kardashian has published “Selfish,” a bestselling book o…

For years, funny & smart Mentos commercials were not missed because they advertised what the product could (albeit tongue-in-cheek) do, not the product itself. Worldwide, M…

Anna is the Snap Queen She has 1000s of followers. She takes 30 selfies a day. The average number of likes is 400. She loves the popularity. For the Snapchat filter…

Royal Stag has been one of the most interesting stories of my career in advertising. It was the early 2000s, and I was working at Ogilvy’s Delhi office. My art partner at that tim…

Who Is Your Target Audience? And Why? Can You Describe Them? If you don’t have specific answers to these questions, then you are in big trouble. I am given inappropriately s…

In 1988, after the Independence Day speech by Prime Minister Rajiv Gandhi at the Red Fort, a song was telecast. Millions of Indians heard it for the first time and it has since be…

The buzzword in marketing today is influencer marketing. Finding influencers isn't difficult, but getting the good ones are. The ongoing COVID 19 crisis has increased the impor…

Paper Boat has a history of using nostalgia to promote its products. The brand wanted to establish a stronger customer connection using childhood memories. The brief given to Kari…

Email overload. Inbox bombarded Competition for the reader’s attention. People spend a microsecond evaluating subject fields. If it doesn’t capture their attention imm…

Technology has forced us to interact 24 hours. We would like to be connected virtually as we'd prefer to stay in touch, continue with our multiple friends on FB, Twitter, Instagra…