In 1982, Prestige introduced a new revolutionary product, a pressure cooker with GRS (Gasket Release System). It had a rubberized gasket instead of a melt gasket, which decreased …
As per reports, ‘Sabki Pasand Nirma’ is one of the longest-running jingles of Indian advertising, even though the commercial has been tweaked time and again, keeping pace with the…
Advertising and Sales Promotion (ASP) was awarded the Amul account back in 1966. The account was handled by a group that included Sylvester da Cunha (Sylvie), Eustace Fernandes, U…
The 50-cc moped Luna became a winner in the 1970s. Launched by the Firodias, the cross between a bicycle and motorcycle was targeted at the middle class—men and women
The Luna …
If you are the 70s/80s kid, you grew up with Rasna.
Rasna used to be a part of the household monthly shopping basket. Bottles of juice concentrates were kept handy, to help kid…
Raymond’s was the most prestigious and largest account for a small and successful agency called Nexus Equity.
In 1995, Nexus Equity came to know that Raymond’s (during that per…
Pizza was a unique idea in India when Domino's Pizza launched it. Only high-end consumers enjoyed it in fancy restaurants. The goal then was to educate and introduce customers to …
In the 1970s, the upstart Nirma, with a lower price tag and a catchy television commercial, caught the public attention. Though they had different price points, Nirma began to gro…
The mid-90s were the early days for mobile telephony in India. Everybody who was somebody was trying to get a piece of the pie. Ericsson was one of them, and Nexus Equity was thei…
In the late 70s, if you visited a cinema, chances are you would have seen Sunil Gavaskar driving the ball exquisitely in a Palmolive commercial, and with every drive, it was shown…
Nycil, the talcum powder was handled by many agencies before it reached the doorstep of Sista in the early 70s.
There were no consistent and good creatives until then. Nycil w…
In the 80s, Photophone Industries launched a simple, uncomplicated colour camera that promoted colour over the predominant black and white. (Btw cameras could use b/w and colour r…
The regular saree was boring for many women in the late 70s. Women were changing. While they wanted to wear sarees, the product was staid and boring. The stiff cotton material of …
With a loan of Rs 80, seven Gujarati ladies started Shri Mahila Griha Udyog Lijjat Papad. To grow their business, they wanted to advertise with a shoestring budget, far away from …
