Advertising

After leading a sugarcane revolution in Maharashtra that resulted in the opening of one of the very first sugar mills in India, Walchand Hirachand Doshi established Ravalgaon Conf…

Campa Cola was developed in 1977 by the Pure Drinks Group. When Coca-Cola first arrived in India in 1949, it was launched by Pure Drinks Group, which became the country's exclusiv…

In 2009, Snickers needed to be rejuvenated at the time of the brief. It was an iconic brand, but after years of advertising to a niche audience of teenage boys, it was no longer t…

In Australia, beer advertising was a funny niche. There was not much of a difference between various lagers in terms of flavour or ingredients, and regulators wouldn't let you tal…

Anheuser-Busch wanted a new campaign for Bud that would "contemporize" the brand and make it more appealing to the twenty-one to thirty-year-old segment, and so in late summer 199…

https://portfolio.mentza.com/portfolio/vejayanand/circles/22843 https://open.spotify.com/episode/7ihIqytdaf6raAwSpo65Y1?si=6eUKEWQ4S9GL80KTYiq0xA …

During World War II, an American graphic designer, J. Howard Miller created posters for Westinghouse Electric's internal War Production Coordinating Committee in 1942, and they we…

Nick Gill remembers the conceptualization and production of the iconic advertising film. The Axe Effect was a long-running and successful BBH campaign. A classic example of BBH…

Up until 2011, Volvo Trucks' launch marketing followed a more conventional strategy—public relations, social media, YouTube videos, and printed promotional materials were all meth…

As a young man gets ready in the restroom, the 60-second advertisement begins. When he uses the spray, he is instantly transformed into a chocolate man. The song Sweet Touch of Lo…

Lee Garfinkel remembers how one idea inspired a series for 3 different brands. The concept of an innocent kid watching a sexy fashion model or actress drink a Pepsi started out…

Advertising and the agencies responsible for its development have helped to build a number of well-known businesses. Fred Smith, the company's founder and CEO, has confided that "…

A look at the first significant ambush marketing exercise in India between the Cola giants https://portfolio.mentza.com/portfolio/vejayanand/circles/22015 https://open.spot…

‘The Complete Man’ was a metrosexual, caring, loving, family man, who was a far cry from the way males were represented in the 70s & 80s. Here is the story behind the crea…