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Light bulbs, as a product, rarely evoke excitement. They are functional, often overlooked items in everyday life. But rewind to the early 1980s, and you'll find an unlikely disrup…

Captain Gorur Ramaswamy Iyengar Gopinath, widely known as Captain Gopinath, was born on November 13, 1951, in the small village of Gorur in Karnataka’s Hassan district. Raised in …

The British Airways campaign "Fuelled by Love" was a carefully crafted attempt to reshape perceptions around both British Airways (BA) and India itself. Unlike typical airline mar…

Marketing expert Eugene Schwartz popularized the idea of Stages of Customer Awareness, which provides a framework for companies to tailor their marketing communications according …

The concept that happy, empowered staff are better able to provide remarkable customer experiences is a common rationale for leading organisations that put people first and consum…

When Maggi Noodles first debuted in the early 1980s in the Indian market, it encountered considerable obstacles. The parent firm, Nestlé, had a challenging time getting Maggi off …

In many respects, the corporate world is like the popular soft and spongy Gujarati Dhokla, which is both amusing and insightful: The rise requires preparation and patience T…

No matter how revolutionary an idea is, it usually starts with a crude, nearly worthless prototype. This is true whether we're talking about software, engineering, or commonplace …

If you’ve ever been to Mumbai during Navratri, you’ve probably noticed women dressed in specific colours each day, embracing a trend that has woven itself into the fabric of the c…

Is Amazon simply an e-commerce company? On the surface, it may seem that way. Although Amazon's e-commerce division receives the most attention, the company's real strength comes …

In 2016, Apple introduced a new product that would revolutionise how people listen to music: the AirPods. Sleek, compact, and wireless, they offered users the ability to listen to…

The Guinness Book of World Records has transformed into a formidable branding force, from its humble beginnings as a tool to resolve factual disputes. The group's focus has shifte…

Many famous firms use unconventional means of making money. Their true source of income is unrelated to what they sell you. Let's dissect the process by which certain foreign and …

Birkenstock - A once-niche product became a worldwide fashion sensation by capitalising on cultural changes, trends, and authenticity, as shown in its meteoric climb to fame. Desp…