When “Negative” Brand Names Work in Your Favour
Most brands opt for safety by relying on familiar words, soft aesthetics, and positive associations. However, occasionally, brands that defy convention become the most memorable. …
Advertising
Why the Best Brands Feel Like Relationships, Not Just Products- Spread Love
Why Some Brands Are More Than Just a Transaction
As marketers, we don't just want our customers to buy—we want them to believe. We want them to return, repeatedly, not just for…
Categories Advertising
The Starbucks Bank
When you think of Starbucks, you likely picture a grande latte or the comforting scent of fresh coffee. But behind that coffee cup lies one of the most unexpectedly brilliant busi…
Unforgotten Brands: Cinthol
The Science, Strategy, and Saga of a Soap Icon
The Origins: A Scientific Passion Turned Legacy
The story of Cinthol begins not in a laboratory or boardroom but in the intell…
Unforgotten Brands: Lux
Behind the luxurious sheen of one of the world's most recognisable beauty brands lies a rich history of innovation, marketing genius, and a commitment to making glamour accessible…
Unforgotten Brands: Mountain Dew
While America was busy shaping history through wars, revolutions, and new technologies, a tangy, neon-green beverage was quietly making waves on its own, carving out a vibrant leg…
Unforgotten Brands: KFC
How a gas station cook became a global icon in fried chicken
Humble Beginnings in Indiana
Harland David Sanders was born in 1890 on a modest farm near Henryville, Indiana. L…
Unforgotten Brands – Wrigley’s
The Wrigley Story: How Soap, Salesmanship & Grit Built a Gum Empire
From Soap to the Streets of Chicago
In 1891, 29-year-old William Wrigley Jr stepped off a train in Ch…
Unforgotten Brands: KitKat
The story of KitKat reaches back further than most would expect — to 18th-century England. Around the late 1690s, a pastry cook named Christopher Cat gained popularity for his mut…
The Longer They Stay, The More They Pay
How Brands Master the Art of Engagement and Dwell Time
Getting people in is one thing.
Getting them to stay?
That's where the magic happens.
IKEA: Stay, Eat, Spend
…
Bold Stunts That Made Brands Unforgettable
Sometimes, a simple promise isn’t enough. You have to make a statement—one so bold that it leaves a lasting impression. Some brands went above and beyond to prove a point, doing s…
Winning in the Attention Economy: Tactics Break Through the Noise
In today's digital age, attention has become the most valuable currency. With endless content vying for people's focus, capturing and retaining attention is a formidable challenge…
Selling the Dream Before the Product: Creating Hype and Winning Customers
What do Liquid Death, Ola Electric, Tesla, Dropbox, Nothing, and Apple have in common? In the business world, creating excitement before the product even exists can often lead to …
From Boring to Billion-Dollar Brands: The Power of Bold Marketing
Some of the world's biggest brands don't sell unique products—they sell unique stories. Whether energy drinks, soap, or cereal, the best companies transform ordinary products into…