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Categories Advertising

Silent Signals, Strong Impact: The Power of Subtle Branding in a Noisy Digital World

Posted on June 29, 2025June 29, 2025by Vejay Anand
In today's digital-first world, where consumers are constantly bombarded with messages, flashy campaigns are no longer the only way to win attention. Some of the most iconic brand…
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Categories Advertising, Marketing

The Story Behind Father’s Day – And What It Teaches Us About Influence

Posted on June 24, 2025June 24, 2025by Vejay Anand
Not every holiday begins with ancient roots. Some holidays, such as Father's Day, emerged in recent history—not rooted in tradition but inspired by a compelling story. Father's…
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Categories Advertising, Marketing

Why Great Stories Stick — And What Brands Can Learn from the Movies

Posted on June 22, 2025June 22, 2025by Vejay Anand
We all love a good movie. But have you ever asked yourself why? It's not just the visuals, the actors, or even the music. We love movies because they tell a story. A stor…
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Categories Advertising, Marketing

When “Negative” Brand Names Work in Your Favour

Posted on May 26, 2025May 26, 2025by Vejay Anand
Most brands opt for safety by relying on familiar words, soft aesthetics, and positive associations. However, occasionally, brands that defy convention become the most memorable. …
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Categories Advertising, Marketing

Why the Best Brands Feel Like Relationships, Not Just Products- Spread Love

Posted on May 26, 2025May 26, 2025by Vejay Anand
Why Some Brands Are More Than Just a Transaction As marketers, we don't just want our customers to buy—we want them to believe. We want them to return, repeatedly, not just for…
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Categories Advertising

The Starbucks Bank

Posted on May 13, 2025May 13, 2025by Vejay Anand
When you think of Starbucks, you likely picture a grande latte or the comforting scent of fresh coffee. But behind that coffee cup lies one of the most unexpectedly brilliant busi…
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Categories Advertising, Business, Marketing

Unforgotten Brands: Cinthol

Posted on May 11, 2025by Vejay Anand
The Science, Strategy, and Saga of a Soap Icon The Origins: A Scientific Passion Turned Legacy The story of Cinthol begins not in a laboratory or boardroom but in the intell…
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Categories Advertising, Business, Marketing

Unforgotten Brands: Lux

Posted on April 28, 2025by Vejay Anand
Behind the luxurious sheen of one of the world's most recognisable beauty brands lies a rich history of innovation, marketing genius, and a commitment to making glamour accessible…
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Categories Advertising, Business, General, Marketing

Unforgotten Brands: Mountain Dew

Posted on April 27, 2025April 27, 2025by Vejay Anand
While America was busy shaping history through wars, revolutions, and new technologies, a tangy, neon-green beverage was quietly making waves on its own, carving out a vibrant leg…
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Categories Advertising, Business, General, Marketing

Unforgotten Brands: KFC

Posted on April 24, 2025April 24, 2025by Vejay Anand
How a gas station cook became a global icon in fried chicken Humble Beginnings in Indiana Harland David Sanders was born in 1890 on a modest farm near Henryville, Indiana. L…
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Categories Advertising, Business, General, Marketing

Unforgotten Brands – Wrigley’s

Posted on April 22, 2025May 8, 2025by Vejay Anand
The Wrigley Story: How Soap, Salesmanship & Grit Built a Gum Empire From Soap to the Streets of Chicago In 1891, 29-year-old William Wrigley Jr stepped off a train in Ch…
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Categories Advertising, Business, General, Marketing

Unforgotten Brands: KitKat

Posted on April 20, 2025April 29, 2025by Vejay Anand
The story of KitKat reaches back further than most would expect — to 18th-century England. Around the late 1690s, a pastry cook named Christopher Cat gained popularity for his mut…
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Categories Advertising, Marketing

The Longer They Stay, The More They Pay

Posted on April 16, 2025April 16, 2025by Vejay Anand
How Brands Master the Art of Engagement and Dwell Time Getting people in is one thing. Getting them to stay? That's where the magic happens. IKEA: Stay, Eat, Spend …
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Categories Advertising, Marketing

Bold Stunts That Made Brands Unforgettable

Posted on April 7, 2025April 7, 2025by Vejay Anand
Sometimes, a simple promise isn’t enough. You have to make a statement—one so bold that it leaves a lasting impression. Some brands went above and beyond to prove a point, doing s…
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