In 2006, Nespresso partnered with Hollywood star George Clooney for its European advertising campaign. At the time, the coffee market was crowded with mass-market brands competing…
More and more Indian pet owners treat their animals like family members and are prepared to spend money to ensure their well-being and longevity. Functional supplements, which tar…
The paradox of people spending three hours shopping in a supermarket but refusing to wait five minutes at the billing counter can be explained through psychological factors, perce…
In the late 1980s, Intel faced an unexpected challenge: though its microprocessors were technologically superior, consumers needed to know their significance. Competitors were clo…
In 2010, Diesel was experiencing a challenging period. Once leading the fashion industry with its bold motto, "Only The Brave," Diesel was in creative stagnation. Once celebrated …
The pet food industry in India is undergoing a profound transformation, influenced by changing consumer behaviours, economic realities, and shifting societal values. Let's explore…
Prejudice is a cognitive bias that causes people to try to behave in ways consistent with what they have already said or done. People tend to act in a way that is consistent with …
The tech and marketing sectors might see a significant upheaval as a result of a new regulatory change. Authorities have demanded the divestment of Chrome to combat monopolistic a…
It's difficult to argue with the classic combination of a cheesy, decadent burger and a bubbly drink of cola. But for a long time, fast food restaurants only sold one kind of cola…
Light bulbs, as a product, rarely evoke excitement. They are functional, often overlooked items in everyday life. But rewind to the early 1980s, and you'll find an unlikely disrup…
The British Airways campaign "Fuelled by Love" was a carefully crafted attempt to reshape perceptions around both British Airways (BA) and India itself. Unlike typical airline mar…
When Maggi Noodles first debuted in the early 1980s in the Indian market, it encountered considerable obstacles. The parent firm, Nestlé, had a challenging time getting Maggi off …
In many respects, the corporate world is like the popular soft and spongy Gujarati Dhokla, which is both amusing and insightful:
The rise requires preparation and patience
T…
If you’ve ever been to Mumbai during Navratri, you’ve probably noticed women dressed in specific colours each day, embracing a trend that has woven itself into the fabric of the c…
