Advertising

When Coca-Cola Stopped Policing Its Logo - and Started Thanking the World For decades, Coca-Cola did something most global brands do instinctively: it protected its logo like s…

For a long time, attention was treated as the ultimate prize. If something could go viral, dominate feeds, or trend for a moment, it was assumed to have value. That assumption is …

Every brand aspires to have passionate advocates—people who voluntarily recommend, defend, and amplify the brand because they genuinely believe in it. And for good reason: advocat…

Walk into any pet store today, and you'll be overwhelmed. Joint health treats. Gut wellness kibble. Anxiety-reducing supplements. Probiotic chews. Even daily multivitamins for dog…

Some brands win not because their products outperform everyone else, but because their story does. You’ve seen this play out in real life. A quirky, borderline pointless pro…

Consumer behaviour used to change in cycles. Today, there are changes in pulses. In every major retail market, from India and Southeast Asia to North America and Europe, shoppe…

In the mid-1950s, Procter & Gamble had a scientific breakthrough on its hands. Researchers at Indiana University, led by Dr Joseph Muhler and Dr William Nebergall, discovered …

The late 1970s were tough years for the United States Army. The Vietnam War had left deep scars, and with the draft abolished, the country was adjusting to a new kind of milita…

In the mid-1980s, Isuzu found itself in a tight spot. The Japanese automaker had entered the American passenger-car market with sound engineering and solid reliability—but in a co…

In the late 1980s, General Motors faced a daunting reality — Japanese automakers were dominating the compact car market with reliability, innovation, and value. GM needed a comeba…

It began, as all great legends do, with an absurdly simple idea. Two words, scribbled in the middle of the night by an ad man with a wry sense of humour: Bo Knows. The year …

There are few breakfast icons as beloved and enduring as Lucky Charms — the cereal that turned an ordinary morning bowl into a burst of colour, imagination, and “magically delicio…

Few advertising icons have roared their way into popular memory quite like Tony the Tiger, the striped, booming-voiced mascot for Kellogg's Frosted Flakes. Born in the golden age …

In the golden age of advertising, when jingles ruled the airwaves and copywriters shaped culture, few taglines achieved the instant recognition and lasting impact of "Aren't you g…