- Selling What’s Free: How Indian Brands Turn Water Into Gold
Despite the fact that water is essentially free in our nation, millions of people pay for the version that is wrapped in emotion and glass.
- Unforgotten Brands – Chiclets
Chiclets remains a timeless example of how tradition and invention can intersect to create something unforgettable
- Bold Stunts That Made Brands Unforgettable
Your brand’s story needs a visual punch to stay memorable. Take a leap, be bold, and your story will resonate long after the stunt ends.
- Winning in the Attention Economy: Tactics Break Through the Noise
Successfully navigating the Attention Economy entails telling relevant tales, personalising experiences, embracing visuals, developing communities, exploiting real-time trends, and forging partnerships.
- Selling the Dream Before the Product: Creating Hype and Winning Customers
Creating a buzz before your product is ready builds a customer base and a community of excited fans, especially in today’s attention economy