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- How Superfood Trends Are Redefining Pet Nutrition in IndiaFrom turmeric and probiotics to clean labels, India’s pet food is evolving. Learn how health-conscious pet parents are driving the superfood revolution.
- Insights into the Changing Pet Food Landscape in IndiaHow India’s pet food industry is evolving with science, transparency, and care—transforming pet nutrition into a movement for well-being.
- Iconic Brands: Kellogg’s – Frosted Flakes with Tony the TigerTony the Tiger turned Kellogg’s Frosted Flakes from a simple cereal into a timeless brand icon through storytelling, personality, and emotional connection.
- Iconic Ads: Dial – Aren’t You Glad You Use Dial? Don’t You Wish Everybody Did?Decades later, “Aren’t you glad you use Dial?” remains one of the most recognisable taglines in advertising history
- Iconic Ads: Charmin – Please Don’t Squeeze the CharminAn Iconic Advertising Campaign That Redefined Toilet Paper Marketing Brand Origins: Charmin Creation of the Campaign The Challenge By the early 1960s, Charmin needed a clear point of differentiation. The tissue’s softness was its strongest selling point, but demonstrating that softness through TV or print advertising wasn’t easy. The Breakthrough Idea The creative team at …
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