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“Unique Breeds” was more than an ad—it changed culture. It gave each stray dignity and converted shame into delight.
- Great Activations: Pedigree “Adoptable”
With “Adoptable,” Pedigree has redefined purpose-led marketing by using AI and targeted, programmatic advertising to promote dog adoption.
- Health and Wellness Opportunities in a Shifting Pet Treat Market
Pet treat spending is under pressure, but health-focused, value-driven treats offer growth. Discover how brands can thrive with “smart indulgence.”
- As Cat Ownership Rises in India, Are Pet Food Companies Catching Up?
Cat ownership in India is on the rise, driven by Gen Z and Millennials. Yet pet food companies lag behind in innovation & initiatives.
- Why Kellogg’s Lost Its Place at the Breakfast Table: Strategic Missteps in a Changing Market
Kellogg’s went from cereal king to snack player. Learn how shifting habits, health trends & digital misses forced its reinvention for today’s market.