Mile Sur Mera Tumhara
This song was the finest musical and lyrical tribute played to the spirit of India starring a galaxy of stars.
Iconic Ads: John Lewis & Partners – Excitable Edgar
The heartwarming tale of a young girl's friendship with an animated dragon is the subject of the 2019 Christmas commercial, which John Lewis & Partners and Waitrose & Part…
Categories Advertising
Iconic Ads: Cherry Blossom – Cherry Chaplin
In 1980, the sales of Cherry Blossom, the shoe polish from Reckitt & Colman (now Reckitt Benckiser), were plateauing. With over 80% market share, it was the leader and there w…
Categories Advertising
Iconic Ads: Eveready – Give Me Red
In 1991, Eveready batteries, the market leader, were under severe threat in the emerging urban youth segment. Traditional products rely on D-sized large batteries, torches, and tr…
Categories Advertising
Iconic Ads: Pepsi – Yeh Dil Maange More – Shahrukh & Sachin
Yeh Dil Maange More was coined by Anuja Chauhan at JWT. This was the Indian version of the ‘Ask For More’ commercial by Janet Jackson for Pepsi.
The phrase became extremely pop…