Mile Sur Mera Tumhara
This song was the finest musical and lyrical tribute played to the spirit of India starring a galaxy of stars.
Iconic Ads: Priceless – For everything else there’s Mastercard
The Brief
MasterCard put its account for review in March 1997. Mastercard had believed that Ammirati Puris Lintas' previous campaign, "Smart Money," was too transaction/ benefi…
Iconic Ads: Budweiser – Whassup!
When a friend showed Vinny Warren a "super-grainy and deteriorated" VHS film of guys screaming "WHAAASSSSUP!" at each other over the phone in 1999, he thought he'd struck gold. Th…
Categories Advertising
Iconic Ads: Vicks Vaporub – Happy Birthday Mummy
Richardson Hindustan launched Vicks VapoRub in the early 1950s.
It was positioned as a balm. Balms are stronger in terms of smell, etc., and function as an all-in-one for heada…
Categories Advertising
The Power of Persistence: Understanding Commitment and Consistency Bias
Prejudice is a cognitive bias that causes people to try to behave in ways consistent with what they have already said or done. People tend to act in a way that is consistent with …