Woodward’s Gripe Water
The Iconic Singapore Girl
Beginnings
The governments of Malaysia and Singapore established MSA, or Malaysia Singapore Airlines, in 1966. MSA split into Malaysian Airline System (now Malaysia Airlines) a…
Iconic Ads: Apple – Get A Mac
Mac sales had declined in the mid-2000s, so Apple wanted to offer customers a softer, human side of the Mac.
Furthermore, a new Intel-based Mac was about to be released, which …
Iconic Ads: Honda – Paper
Honda plays in the highly crowded and competitive automotive category. Over the years, it had seen its leadership position slowly erode as relatively younger brands like Kia and H…
Categories Advertising
Iconic Ads: Pepsodent – Dishoom, Dishoom
In 93, Unilever launched Pepsodent to challenge Colgate. They used Pepsodent to target children hoping to capitalize on pester power and to get a customer at a very early age.
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