iPod – a Thousand Songs in Your Pocket
The focus of the Silhouette campaign, switched from a product focus to urging consumers to “buy the emotion.”
Categories Advertising
Correct Target Audience – Do You Know Them?
Who Is Your Target Audience? And Why? Can You Describe Them?
If you don’t have specific answers to these questions, then you are in big trouble.
I am given inappropriately s…
Great Activations: Spotify – Sound Tour
Spotify's "Sound Tour" initiative stands out as an innovative and imaginative marketing campaign geared towards highlighting the vibrancy of Japanese culture and landscapes to its…
Categories Advertising
Iconic Ads: Dhara – The Kid & the Jalebi
In the 80s, Dhara, launched by NDDB, became the largest selling edible oil brand thanks to the subsidies, but it had acquired an image of ration oil!
However, in the 90s, when …
Categories Advertising
Iconic Ads: Archies – Show You Care
Anil Moolchandani entered the greeting cards business. He saw that in India, cards were usually sold from boxes marked `Birthday' and `Anniversary' in stationery shops. The name A…