L’Oreal – Because I Am Worth It
“Because I am worth it” was neither about pleasing people nor about presenting the typical image of a woman.
Categories Advertising
Iconic Ads: Asian Paints – Mera Wala Colour
In the 90s, colours, shades and the choice of paint brands were decided by the painter or the hardware store salesperson.
Most brands had around 40 shades of paint. With a lim…
Categories Advertising
Iconic Ads: Perk – Thodi Si Pet Pooja
With its chocolate and wafer construct, Cadbury Perk targeted the casual snacking space dominated primarily by chips and wafers. It was positioned as a light snack for subduing th…
Iconic Ads: Coca Cola – I’d Like to Buy the World a Coke
On January 18, 1971, Bill Backer, McCann Erickson’s creative director on the Coca-Cola account, was flying to London to meet Billy Davis, the Coca-Cola account's music director, t…
Iconic Ads: Esso – Put a Tiger In Your Tank
Around the turn of the 20th century, the Esso Tiger initially debuted in Norway as a mascot. Before the outbreak of World War II, Esso's European subsidiaries continued to use the…