De Beers – A Diamond is Forever
A look at how the line was created by Frances Gerety for De Beers. And how did it stand the test of time?
Categories Advertising
Iconic Ads: SBI Life – Heere Ko Kya Pata
In the 2000s, SBI Life Insurance researched 25 – 45-year-olds. Interestingly, the group between 25 and 35 years did not consider pension as an investment option since they thought…
Categories Advertising
Iconic Ads: Kissan Jam – Jam Jam Jammy
Unilever had a small presence in the food space in the early 90s until they bought Kissan from UB in the mid-90s. The ready to eat packaged food market was just taking off and was…
Categories Advertising
Iconic Ads: Johnson & Johnson – Nude Models Wanted
In 1993, a simple b/w 30cc ad was published on some page inside (of newspapers). It brought in a lot of attention.
India is known for its extremely moralistic attitude where mi…
Iconic Ads: The Man in the Hathaway Shirt
It was 1951.
Ellerton Jette, the president of a small-town Waterville, Maine shirt manufacturer wanted to make it a national brand, but he didn't have a lot of cash.
He'd he…