De Beers – A Diamond is Forever
A look at how the line was created by Frances Gerety for De Beers. And how did it stand the test of time?
Iconic Ads: P&G – Thank You Mom
Procter & Gamble sought a strategy to reach their most important demographic of customers, moms. While the company's products are used on a daily basis by the majority of Amer…
Iconic Ads: Smirnoff – Message in a Bottle
In the United Kingdom, authorities had banned Young & Rubicam's 1980s sexual innuendo-laden ad campaign for Smirnoff, it was time to move on to something else.
Frank Lowe o…
Famous Ads: Campa Cola – Salman Khan
Campa Cola was developed in 1977 by the Pure Drinks Group. When Coca-Cola first arrived in India in 1949, it was launched by Pure Drinks Group, which became the country's exclusiv…
Categories Advertising
Iconic Ads: Nirma Beauty Soap – Saundarya Sabun
In 1990, Nirma launched a soap in the toilet soap segment. It was a beauty soap targeted at those customers who purchased Lux at a price lesser than it, with its value for money p…