De Beers – A Diamond is Forever
A look at how the line was created by Frances Gerety for De Beers. And how did it stand the test of time?
Iconic Ads: P&G – Thank You Mom
Procter & Gamble sought a strategy to reach their most important demographic of customers, moms. While the company's products are used on a daily basis by the majority of Amer…
Categories Advertising
Are Your Influencers Influential?
The buzzword in marketing today is influencer marketing. Finding influencers isn't difficult, but getting the good ones are.
The ongoing COVID 19 crisis has increased the impor…
From Boring to Billion-Dollar Brands: The Power of Bold Marketing
Some of the world's biggest brands don't sell unique products—they sell unique stories. Whether energy drinks, soap, or cereal, the best companies transform ordinary products into…
Categories Advertising
The Starbucks Bank
When you think of Starbucks, you likely picture a grande latte or the comforting scent of fresh coffee. But behind that coffee cup lies one of the most unexpectedly brilliant busi…