De Beers – A Diamond is Forever
A look at how the line was created by Frances Gerety for De Beers. And how did it stand the test of time?
Get Your Brand Voice
Brand voice is a way a brand's personality, values, and tone are consistently communicated to its audience. It includes the distinct ways in which a brand conveys its messages, wh…
Iconic Ads/Posters: Your Country Needs You
This is perhaps the most renowned pointing finger in history.
Over a hundred years after it was created, the image of the British war minister Lord Kitchener unsettlingly point…
Pepsi – Nothing Official About It
A look at the first significant ambush marketing exercise in India between the Cola giants
https://portfolio.mentza.com/portfolio/vejayanand/circles/22015
https://open.spot…
Cultural Shifts to Brand Shifts
Companies and brands are obliged to adjust to enormous cultural transformations, and modify brand names or alter pseudonyms, that were, in some instances, many years old.
Unil…