World Cup: IKEA Canada’s Assemble the World
Every brand wants a piece of the World Cup. Most reach for the obvious: a star footballer, a stadium-sized stunt, a jersey tie-in.
IKEA Canada looked at the same opportunity an…
Tag: world cup marketing
World Cup Special: Air Transat -The $1,350 Ticket and the $900 Idea
On a Thursday morning in May 2026, somewhere in a Toronto agency office, a strategist refreshed a browser tab for the fourth time that hour. The number on screen kept moving, and …