Iconic Ads: Under Armour – I Will What I Want
Before 2014, the majority of customers associated Under Armour with men. In 2013, the corporation clocked $2.3 billion, but its women's line brought in just $500 million.
Due t…
Tag: Under Armour
Oops! Nike let Stephen Curry Slip Through
When Stephen Curry entered the NBA, he signed with Nike. His godfather, Greg Brink, worked for Nike. In Davidson college he wore Nikes.
Curry's contract with Nike was up for re…