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Tag: uday rao

Categories Advertising, Marketing

Hidden Nuggets: Nestle Cappuccino Eclairs – Sign of Growing Up

Posted on March 8, 2022March 11, 2022by Vejay Anand
Confectionery is a smorgasbord of many different shapes, sizes, colours, and flavours. While it gives a lot of variety to the customers, it is confusing too, and they are all vyin…
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Categories Advertising, Marketing

Hidden Nuggets: Polo – What’s Your Hole Story?

Posted on March 7, 2022March 7, 2022by Vejay Anand
The first decade of the 2000s saw big brand wars in the gum, mint and breath fresheners market. Everybody was doing funny ads selling fresh breath, flavour etc. Brand recall becam…
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Categories Advertising, Marketing

Hidden Nuggets: Somany Tiles – Kuch Nahi Bigdega

Posted on August 6, 2021August 6, 2021by Vejay Anand
In 2010 Somany Tiles needed a breath of fresh air in their advertising. Somany wasn’t present on TV for a while and they wanted to come back but not with the same boring advert…
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Categories Advertising, Marketing

Hidden Nuggets – Philips Pocket Radio – Monks

Posted on August 6, 2021August 9, 2021by Vejay Anand
It was 1996. The Cricket World was jointly hosted by India, Pakistan & Sri Lanka. Internet was frighteningly slow and people were still trying to figure out what it can do.…
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Categories Advertising

Iconic Ads: Havells Cables – Wires that don’t Catch Fire

Posted on July 12, 2021by Vejay Anand
People rarely go to buy wires. They usually send the electricians or contractors to buy them. Havells wanted to connect directly with customers to make them insist on Havells. …
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Categories Advertising

Iconic Ads: Havells MCB & RCCB – Shock Laga

Posted on July 12, 2021July 12, 2021by Vejay Anand
Havells had decided to reach customers directly for their MCBs (Miniature Circuit Breaker) and RCCBs (Residual Current Circuit Breaker), which were otherwise in the stranglehold o…
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