Confectionery is a smorgasbord of many different shapes, sizes, colours, and flavours. While it gives a lot of variety to the customers, it is confusing too, and they are all vyin…
The first decade of the 2000s saw big brand wars in the gum, mint and breath fresheners market. Everybody was doing funny ads selling fresh breath, flavour etc. Brand recall becam…
In 2010 Somany Tiles needed a breath of fresh air in their advertising.
Somany wasn’t present on TV for a while and they wanted to come back but not with the same boring advert…
It was 1996. The Cricket World was jointly hosted by India, Pakistan & Sri Lanka.
Internet was frighteningly slow and people were still trying to figure out what it can do.…
People rarely go to buy wires. They usually send the electricians or contractors to buy them.
Havells wanted to connect directly with customers to make them insist on Havells. …
Havells had decided to reach customers directly for their MCBs (Miniature Circuit Breaker) and RCCBs (Residual Current Circuit Breaker), which were otherwise in the stranglehold o…
