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Tag: tropicana

Categories Marketing

Tropicana’s Packaging Redesign – A $50 Million Failure

Posted on October 29, 2022by Vejay Anand
tropicana flop packaging
One of the most intriguing package redesigns is the 2009 makeover failure of Tropicana. Background Tropicana used to be owned by PepsiCo, and the company decided to change i…
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