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Tag: Tata

Categories Business

Unforgotten Brands – Lakme

Posted on August 23, 2023August 23, 2023by Vejay Anand
lakme
In 1950, Jawaharlal Nehru, India's prime minister, called JRD Tata on the phone. He had an issue. When Indian ladies splurged on expensive foreign cosmetics, there was an issue…
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Categories Business

Unforgotten Brands – Hamam Soap

Posted on July 15, 2023May 29, 2024by Vejay Anand
Old hamam pack
Archives reveal that Jamsetji Tata began processing seeds for oil at an experimental facility he had established in Bombay. The concept originated during World War I. Burjorji Pad…
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Categories Business

Forgotten Brands – OK Soap from Tata

Posted on July 8, 2023by Vejay Anand
ok soap
Mr Jamsetji Tata was the first Indian to own and operate a soap plant when he purchased OK Coconut Oil Mills in 1917–18. OK Mills not only manufactured coconut oil, but also cold-…
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Categories Advertising

Iconic Ads: Tata Steel – We Also Make Steel

Posted on July 9, 2021July 9, 2021by Vejay Anand
In the late 80s, an uplifting campaign was telecast showcasing the happiness of employees, the CSR activities that ranged from hospitals to sports and so on. It brought a sense of…
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