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Tag: sumantra ghosal

Categories Advertising

Iconic Ads: Cinkara – Ye Bechara Kaam Ka Bhoj

Posted on July 13, 2021by Vejay Anand
Hamdard products were formulated based on traditional recipes using herbs etc. One of them was Cinkara. With over exhaustion due to various reasons leading to fatigue, lethargy an…
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Categories Advertising, Marketing

Iconic Ads: Boost – The Secret of My Energy

Posted on July 13, 2021May 24, 2022by Vejay Anand
In 85, the chocolate beverage brand, Boost needed a boost. HMM (Smith Kline Beecham in its earlier avatar) decided to focus on the chocolate malt powder. Boost was an also-ran, wi…
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Categories Advertising

Iconic Ads: Taj Mahal Tea – Wah Taj!

Posted on July 6, 2021July 27, 2021by Vejay Anand
Brooke Bond Taj Mahal Tea was launched in 1966 in Kolkata. India’s first premium tea brand, made from the finest leaves. In the 70s, Taj Mahal Tea had a strong British influenc…
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Categories Advertising

Iconic Ads: Hamara Bajaj – Bulund Bharat

Posted on July 5, 2021July 5, 2021by Vejay Anand
In 1989, the scooter led Bajaj was under threat. Motorcycle brands such as Honda, Yamaha and Suzuki attracted customers with campaigns that emphasize speed, style, mileage and sup…
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Categories Advertising

Iconic Ads: Cherry Blossom – Cherry Chaplin

Posted on July 2, 2021July 24, 2022by Vejay Anand
In 1980, the sales of Cherry Blossom, the shoe polish from Reckitt & Colman (now Reckitt Benckiser), were plateauing. With over 80% market share, it was the leader and there w…
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