Hamdard products were formulated based on traditional recipes using herbs etc. One of them was Cinkara. With over exhaustion due to various reasons leading to fatigue, lethargy an…
In 85, the chocolate beverage brand, Boost needed a boost. HMM (Smith Kline Beecham in its earlier avatar) decided to focus on the chocolate malt powder. Boost was an also-ran, wi…
Brooke Bond Taj Mahal Tea was launched in 1966 in Kolkata. India’s first premium tea brand, made from the finest leaves.
In the 70s, Taj Mahal Tea had a strong British influenc…
In 1989, the scooter led Bajaj was under threat. Motorcycle brands such as Honda, Yamaha and Suzuki attracted customers with campaigns that emphasize speed, style, mileage and sup…
In 1980, the sales of Cherry Blossom, the shoe polish from Reckitt & Colman (now Reckitt Benckiser), were plateauing. With over 80% market share, it was the leader and there w…
