Tag: sulekha bajpai

The classic Pan Parag ad with Shammi Kapoor and Ashok Kumar. A conversation with Sulekha Bajpai who wrote the script https://portfolio.mentza.com/portfolio/vejayanand/circles/1…

In 93, Unilever launched Pepsodent to challenge Colgate. They used Pepsodent to target children hoping to capitalize on pester power and to get a customer at a very early age. …

In the 1970s & 1980s, tricycles for children were manufactured by small enterprises. Given the small size of the business, these enterprises sold them without tax. They floode…

To a large extent, the confectionery market, especially at the lower end, is price driven and does not depend on types. For a rupee or two, the person (usually a kid), would like …

Ashok Kumar and Shammi Kapoor appeared in a commercial for Everest Advertising in the 1980s. They talked about welcoming the baaraat/ guests with Pan Parag. It's surprising to …