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Tag: storytelling

Categories Advertising, Marketing

Pixar’s 22 Rules of Storytelling

Posted on May 11, 2022May 18, 2022by Vejay Anand
When Emma Coats, a former Pixar employee, tweeted a series of storytelling maxims in 2011, the list of "Pixar's 22 Rules Of Storytelling" was created and shared. "A mix of thin…
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Categories Advertising, Marketing

Storytelling – Turning a Restaurant Robbery into Viral Advertising

Posted on April 4, 2022April 4, 2022by Vejay Anand
The footage of a robbery at a taco shop in Las Vegas was turned into a funny commercial, and many Internet users were craving corn tortillas because of it. Two men can be seen …
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Categories General, Marketing

The Good Storytelling Pointers

Posted on March 17, 2022March 18, 2022by Vejay Anand
Good stories have masala/drama. Shocking or provocative content isn't always drama. It might be as simple as the reader not knowing what happened next – a small mystery.Good stori…
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Categories General, Marketing

Does Hockey Needs Its Own ‘Drive to Survive’?

Posted on March 6, 2022March 9, 2022by Vejay Anand
ESPN said in 2021 that its ABC channel averaged 1.2 million viewers for the US F1 Grand Prix on 24th October, with a peak audience of 1.6 million. The number of people watching wa…
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