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Tag: starbucks

Categories Business, Marketing

Starbucks’ Revival: Why Experience, Not Just Coffee, Is Its New Growth Engine

Posted on August 17, 2025August 17, 2025by Vejay Anand
For years, Starbucks has been more than a coffee chain. It has been a cultural touchpoint, a lifestyle symbol, and—most importantly—a “Third Place” between home and work where peo…
Continue reading "Starbucks’ Revival: Why Experience, Not Just Coffee, Is Its New Growth Engine"
Categories General, Marketing

The Cup Is Mine – Why Starbucks Puts Customers’ Names on the Cups

Posted on March 24, 2022March 24, 2022by Vejay Anand
Starbucks has been handing out cups with the customer's name on them for what seems like an eternity. It's a commonly held belief that Starbucks has personalised its customers' dr…
Continue reading "The Cup Is Mine – Why Starbucks Puts Customers’ Names on the Cups"
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