In early 2000, the Cancer Society (CPAA) approached Piyush Pandey to create a campaign for cancer prevention, specifically anti-smoking. Piyush had lost his sister earlier to canc…
Every festival has a unique reason to celebrate. There is a religious element, but it is also seen as an opportunity to refresh, bring in the new, spend time with relatives, frien…
With its chocolate and wafer construct, Cadbury Perk targeted the casual snacking space dominated primarily by chips and wafers. It was positioned as a light snack for subduing th…
Kids were named Rahul after this advertisement.
A 10-year-old kid danced to a song in the bathroom. Rather than having a quick shower, he continues until we hear his mother say…
Binnie’s Chips called for a pitch.
Sonal Dabral, who was in Mudra then, worked with the team to create a campaign that sounded cool. The tagline read, ‘Looking for fun? Binnie’…
