Sometimes, I think the biggest mistakes in marketing don’t come from bad execution — they come from sheer confusion. Too many marketers simply don’t know what their real job is.
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The best brands are those that simplify your life. Consider tech giants like Google and Amazon, as well as mobile phone providers like Vodafone. They stand out from the crowd beca…
If Occam's Razor conjures thoughts of shaved faces and shaving foam, you're not too far off the mark. The "rule of parsimony," or Occam's Razor, is a philosophical instrument for …
My mother needed a new refrigerator. The 'very' well-informed salesperson at the store decided he needed to impress us with his understanding of the innards of the refrigerator. H…
Keeping it simple is actually complex
When I was in school I remember my mom telling me to clear up my table which was always cluttered. Arrange your books, toys etc. It would …
