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Tag: Ridley Scott

Categories Advertising

Iconic Ads: Hovis – The Bike Ride

Posted on June 2, 2022June 2, 2022by Vejay Anand
Hovis bread
Alan Hepburn, who was in charge of marketing for Hovis in the 1970s, asked Collett Dickinson Pearce to come up with creative ideas that touched the audience's emotions instead of …
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Categories Advertising, Marketing

Iconic Ads: Apple – 1984

Posted on September 3, 2021September 8, 2021by Vejay Anand
IBM was pulling out all the stops. Apple was perceived to be the only hope to offer IBM a run for its money. Apple was developing the Macintosh, a first. To maintain secrecy, t…
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