Tag: Ridley Scott

Alan Hepburn, who was in charge of marketing for Hovis in the 1970s, asked Collett Dickinson Pearce to come up with creative ideas that touched the audience's emotions instead of …

IBM was pulling out all the stops. Apple was perceived to be the only hope to offer IBM a run for its money. Apple was developing the Macintosh, a first. To maintain secrecy, t…