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Tag: ram madhvani

Categories Advertising

Iconic Ads: Airtel – Har Ek Friend Zaroori Hota Hai

Posted on July 12, 2021July 12, 2021by Vejay Anand
In 2011-12, Airtel had launched 3G countrywide. There were around 200 million Indians, aged between 15 and 25 years. The youth were the easy adapters of technology. At that time, …
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Categories Advertising

Iconic Ads: Saint Gobain – The Future of Glass

Posted on July 11, 2021July 11, 2021by Vejay Anand
Glass was seen as a commodity in 2000. The technology used in India was old and the glass inferior quality. Saint Gobain, one of the largest multinationals in float glass manuf…
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Categories Advertising

Iconic Ads: Happydent – Palace – Tera Dil Roshan

Posted on July 11, 2021July 11, 2021by Vejay Anand
When Happydent was launched by Perfetti in India, McCann Erickson was asked to handle the advertising. It was a simple task. Happydent could make teeth white. The Italian comme…
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Categories Advertising

Iconic Ads: Thums Up – Bungee Jumping

Posted on July 11, 2021July 11, 2021by Vejay Anand
In the late 90s, Thums Up advertising was about in-your-face machoism. Around that time, the Bollywood superhit Dilwale Dulhania Le Jayenge was released, and the typical Bollyw…
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Categories Advertising

Iconic Ads: Toh Life Jingalala – Tata Sky

Posted on July 2, 2021July 2, 2021by Vejay Anand
Till around 2005, DTH was considered premium and exclusive. People had cable connections, which aired seventy to eighty channels and were happy with it. There were some satellite …
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Categories Advertising, Marketing

Iconic Ads: Ajanta Clocks -Cuckoo Waltz

Posted on June 17, 2021June 1, 2022by Vejay Anand
Ajanta Clocks advertising
In the early 90s, Ajanta Clocks had reached out to Mudra. They had a huge inventory of clocks of different types in the warehouse, unsold. Their godown was packed with tons of …
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