In 2011-12, Airtel had launched 3G countrywide. There were around 200 million Indians, aged between 15 and 25 years. The youth were the easy adapters of technology. At that time, …
Glass was seen as a commodity in 2000. The technology used in India was old and the glass inferior quality.
Saint Gobain, one of the largest multinationals in float glass manuf…
When Happydent was launched by Perfetti in India, McCann Erickson was asked to handle the advertising.
It was a simple task. Happydent could make teeth white. The Italian comme…
In the late 90s, Thums Up advertising was about in-your-face machoism.
Around that time, the Bollywood superhit Dilwale Dulhania Le Jayenge was released, and the typical Bollyw…
Till around 2005, DTH was considered premium and exclusive. People had cable connections, which aired seventy to eighty channels and were happy with it. There were some satellite …
In the early 90s, Ajanta Clocks had reached out to Mudra. They had a huge inventory of clocks of different types in the warehouse, unsold.
Their godown was packed with tons of …
