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Tag: rajesh ramaswamy

Categories Advertising, Marketing

Hidden Nuggets: Sonata – Dhoni

Posted on October 11, 2021October 11, 2021by Vejay Anand
One evening Kishore Subramaniam, the planner on Sonata watches walked into Rajesh Ramaswamy's (Ramsam)’s room for a chat. Kishore: Machaan, we need to do an ad with Dhoni for S…
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Categories Advertising, Marketing

Hidden Nuggets: Flipkart – Wish Chain

Posted on October 11, 2021October 19, 2021by Vejay Anand
Flipkart just updated the look of their company. It intended to convey that it has a diverse group of customers, spanning age groups, genders, and locations. While they had bee…
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Categories Advertising, Marketing

Iconic Ads: Fastrack Bags – Move On (Virat and Genelia)

Posted on September 25, 2021by Vejay Anand
Around 2010, after having established itself as a popular brand among the youth with its range of watches and eyewear, Fastrack has ventured further into the accessories space, la…
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Categories Advertising, Marketing

Hidden Nuggets: Fastrack Eyegear – Bikers Don’t Cry

Posted on September 19, 2021September 23, 2021by Vejay Anand
Around 2005, John Abraham had come on board as the brand ambassador for Fastrack Sunglasses. The penetration of sunglasses in India was abysmally low at some 17%. John Abraham …
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Categories Advertising

Iconic Ads: A Paper Boat ride down the river of memories

Posted on June 29, 2021July 1, 2021by Vejay Anand
Paper Boat has a history of using nostalgia to promote its products. The brand wanted to establish a stronger customer connection using childhood memories. The brief given to Kari…
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